ABC3 off to a good start

08 February, 2010 by IF

Press release from ABC

In the nine weeks of broadcast since launching on December 4th 2009, Australia’s first digital FTA dedicated children’s channel has been an outstanding success.


Kim Dalton, Director of ABC TV said “We always said that there was a need for a commercial free dedicated children’s channel which had broad and diverse programs but with a focus on Australian characters and Australian stories. We were funded by the Government to deliver ABC3 to do just this and Australia’s children have voted with their eyeballs.

These figures are an outstanding vote of confidence in the Government’s decision to fund ABC3, in the mix of quality and diverse Australian and international programming we are offering, and in our partners in the independent production community who are making many of them.”

ABC3 is now the top day-time channel among 5-12s (6am-6pm) across all FTA and Subscription TV, leading with Total TV Share of 13.1% compared to:

–  ABC1 10.7%
–  Nine 8.3%
–  Disney Channel at 6.9%
–  Nickelodeon at 5.3%.

ABC3’s weekly reach has grown since its launch to 1.4 million (10% of the five city population). It is now reaching 29% of children aged 5-12.

– In the last three weeks of 2009, ABC3’s five city free to air daytime share (6am-6pm) among children 5-12 was 16.1%.

By the end of January 2010, share among this age group has risen to 21.3%, making ABC3 the leader in its target demographic.

– Locally produced programs have proven to be popular including Prank Patrol, CJ the DJ and Rush TV.

–  Since launch the ABC3 website has attracted 1.3 million visits and 9.7 million page views.

– Traffic to ABC3’s homepage has increased since launch, up 34 per cent by end of January along with 20,000 children joining Club 3, ABC3’s online social network site.

– Australian series CJ the DJ has the most popular new ABC3 TV program website.

Since the launch of ABC3, iView has experienced significant growth with three ABC3 programs amongst the top ten most viewed shows for the month of December. These include Prank Patrol (87,000 views), Iron Man: Armored Adventures (75,000 views) and Richard Hammond’s Blast Lab (60,000 views).

Source: WebTrends and OzTAM data. Please note that 2010 TV data is based on consolidated data (Live + As Live