ABC4Kids posts strong ratings in August

02 September, 2011 by IF

Press release from ABC

ABC4Kids recorded its best rating result this year with a share of 45% among 0-4 year olds in August, up from a year-to-date average 35%.

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This success follows ABC TV’s decision to extend the ABC4Kids hours on ABC2 to 6am-7pm daily. The channel remains the top daytime channel amongst pre-schoolers across all FTA and PAY TV channels.

In particular, the new animated series Bananas In Pyjamas was the top ranking program on all FTA Digital Channels on Friday 26th August with a five city average audience of 284,000 making this the Bananas’ highest weekday performance since launching on May 2nd.

On the same day, ABC4Kids accounted for nine out of the top ten programs across the digital FTA channels and achieved a viewing share of 52% among pre-schoolers during the ABC4Kids broadcast hours (6am-7pm).

Alongside Bananas In Pyjamas, the top programs for the day were Giggle and Hoot, Little Charlie Bear, Five Minutes More, Fireman Sam and 64 Zoo Lane.

ABC TV’s Controller of Children’s, Tim Brooke-Hunt said: “We are thrilled that the extended broadcast hours for ABC4KIDS on ABC2 have been so quickly and enthusiastically embraced by our audience. We are particularly happy about the success of the new animated Bananas in Pyjamas, the audience for which continues to grow well beyond our expectations.”

Source: OzTam, 5 City Metro, Overnight data

 

 

 

 

 

 

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