Press release from Adobe Systems Incorporated

Adobe Systems Incorporated today announced the availability of the Adobe® Creative Suite® 5 product family, the highly-anticipated release of the industry-leading design and development software for virtually every creative workflow.

With more than 250 new product features, the Creative Suite 5 product line brings exciting full-version upgrades of flagship creative tools and workflow enhancements to designers and developers — enabling the creation, delivery and optimisation of content across media for greater impact and results.

The Adobe CS5 product family is powering the creation of content and applications for the upcoming releases of Flash® Player 10.1 and Adobe AIR® 2, which are optimised for high performance on mobile screens and designed to take advantage of native device capabilities for a richer, more immersive user experience.

Featuring integration with online content and digital marketing measurement and optimisation capabilities for the first time, Creative Suite 5 products include access to signature Omniture® technologies, to capture, store and analyse information generated by websites and other sources. Adobe Creative Suite 5 products also integrate with Adobe CS Live*, a set of five innovative online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work (CS Live services are complimentary for a limited time).

The Creative Suite 5 line-up includes five new versions: Creative Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web Premium, Creative Suite 5 Production Premium, Creative Suite 5 Design Standard, as well as 15 point products and associated technologies. Creative Suite now includes a brand-new component, Adobe Flash® Catalyst™, a professional interaction design tool that allows designers to rapidly create expressive Web application interfaces and design interaction without writing code.

“We’ve seen from early customer reaction that Creative Suite 5 continues to inspire the design and developer world by combining time-saving workflow and productivity features with astonishing new capabilities, such as Content-Aware Fill in Photoshop CS5, that really push the creative envelope,” said John Loiacono, senior vice president of Creative Solutions at Adobe. “Whatever the media, CS5 is ensuring that publishers and creatives can deliver stand-out work and build great businesses around their unique digital assets and content.”

Also available as part of the Creative Suite 5 product family, sold separately or in one of the five Creative Suite editions, are new versions of the Adobe Creative Suite tools, including Photoshop® CS5, Illustrator® CS5, InDesign® CS5, Flash Catalyst CS5, Flash CS5 Professional, Dreamweaver® CS5, Adobe® Premiere® Pro CS5, After Effects® CS5 and more.

The Creative Suite 5 products offer more than 250 new features that embrace interactivity, enhance performance and maximise the impact of creative content and digital marketing campaigns. InDesign CS5 powers the transition to digital publishing with new interactive documents and enhanced electronic reader device support. Image creation and editing get a boost with Truer Edge technology in Photoshop CS5, which offers better edge detecting technology and masking results in less time.

Photoshop CS5 also includes the ability to remove an image element and immediately replace the missing pixels with Content-Aware Fill. New stroke options allow Adobe Illustrator CS5 users to create strokes of variable widths and precisely adjust the width at any point along the stroke. New Text Layout Framework in Flash Professional CS5 provides professional-level typography capabilities with functions like kerning, ligatures, tracking, leading, threaded text block and multiple columns. In addition, Dreamweaver CS5 now supports popular content management systems Drupal, Joomla! and WordPress, allowing designers to get accurate views of dynamic Web content from within the product.

Performance improvements abound in the Creative Suite 5 product line with engineering breakthroughs, including native 64-bit support on both Mac and Windows® in Adobe Photoshop, Adobe Premiere Pro and After Effects, that allows users to work more fluidly on high-resolution projects.

The much anticipated NVIDIA® GPU-accelerated Adobe Mercury Playback Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine effects-rich HD sequences in real time and play back complex projects without rendering. The timesaving Roto Brush tool in After Effects helps users isolate moving foreground elements in a fraction of the normal time.

Stephen Wilson, chief information officer for NSW Department of Education & Training has already signed up as a customer of CS5 and commented: “The release of CS5 is exciting and promises to be of great value to the Department. For our students, learning with CS5 will help to prepare them for their future in a workforce that is likely to be increasingly focused on creating digital content and driving innovation. The extent of the innovation and new features in CS5 underscores Adobe’s commitment to continually improving their products and justifies the Department’s decision to commit to purchasing maintenance and upgrades. The Department will plan to implement the upgrade in conjunction with normal hardware and software refresh cycles.”

With regard to shipping of CS5, Calum Russell, group marketing manager for Adobe, Pacific stated: “CS5 is now available to purchase from our Authorised Resellers, and on Adobe’s Australian and New Zealand stores online. Reaction to CS5 from our customers at our initial roadshows has been very positive and we believe the new features available will inspire customers to purchase what is a ground breaking product release.”

Accelerate Creative Workflows with Adobe CS Live Adobe Creative Suite 5 products integrate with Adobe CS Live*, a set of five online services that accelerate key aspects of the creative workflow and enable designers to focus on creating their best work. CS Live online services are complimentary for a limited time and currently include: Adobe BrowserLab, Adobe CS Review,, Adobe Story and SiteCatalyst® NetAverages™ from Omniture.

Adobe CS Review enables online design reviews from directly within Creative Suite 5 applications, while Adobe BrowserLab is an indispensable tool for testing website content across different browsers and operating systems. NetAverages provides Web usage data that helps reduce the guesswork early in the creative process when designing for Web and mobile.

Adobe Story is a collaborative scriptwriting tool that improves production and post-production workflows in CS5 Production Premium. Access to services, such as Adobe ConnectNow Web conferencing, is also included to enhance discussion and information exchange with colleagues and clients around the globe.

Create and Deliver to More Mobile Platforms Using Flash Professional CS5, designers and developers can create, test and deliver Web content across a wide range of mobile platforms and devices such as smartphones, tablets, netbooks and other consumer electronics. Users can look forward to deploying content in the browser with Flash Player 10.1 and as a standalone application with AIR.

Pricing and Availability in Australia and New Zealand Adobe Creative Suite 5 products are available through Adobe Authorised Resellers, the Adobe Australia Store and the Adobe New Zealand Store . Estimated street price inclusive of GST for the full suites is expected to be AU$4344 for CS5 Master Collection, AU$3175 for CS5 Design Premium, AU$3005 for CS5 Web Premium, AU$2840 for CS5 Production Premium, AU$2172 for CS5 Design Standard and AU$129 a month in an annual subscription for a CS5 Design Premium subscription. Volume licensing is available through authorised distributors and Adobe License Centres. Adobe CS5 products integrate with Adobe CS Live Services which are complimentary for a limited time.*
For more detailed information about features, OS support, and upgrade policies, please visit: .

Adobe Launch Events and Roadshows in Pacific Region
Join Adobe customers and communities at one of Adobe’s 2010 Roadshow events. Sessions are scheduled on the following dates and locations:

6th May Melbourne Sofitel
10th May Wellington – Hosted by Renaissance Corporation Limited
12th May Christchurch – Hosted by Renaissance Corporation Limited
25th May Adelaide – Hosted by Data#3 Limited
27th May Perth – Hosted by Data#3 Limited
8th June Brisbane Hilton
10th June Canberra National Convention Centre
To attend one of these events, simply fill out the online registration form here:

About Adobe Systems Incorporated
Adobe revolutionises how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit

Leave a comment

Your email address will not be published. Required fields are marked *