Adrian Swift to depart ABC for “spiritual home”

04 January, 2016 by Brian Karlovsky

ABC head of content and creative Adrian Swift will return to Channel Nine after he was controversially poached by the public broadcaster in 2014.

Swift formerly ran Channel Nine's reality TV division and was credited with being behind programs including The Voice and Big Brother. 

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Swift has been appointed to the position of head of content production and development at Nine.

Nine director of television, Michael Healy, said the role would incorporate production and development of Nine's local content, across all platforms. 

"Adrian has a great knowledge of Nine, he will be a welcomed member of our team.” he said.

Swift will be responsible for non-scripted production across Nine broadcast and digital platforms including external commissions and the internal production unit as well as program development and format acquisitions.

“Nine is my spiritual home and I’m very excited to be returning," Swift said. 

"With so many great shows commissioned for 2016, it’s a huge job and I’m looking forward to working alongside Hugh Marks, Michael Healy and Andrew Backwell. 

"I have loved my time at The ABC and salute the brilliant team with whom it’s been a privilege to work."

ABC director of television, Richard Finlayson, said it was sad to see Swift go. 

"He’s made a significant impact in his relatively short time at ABC TV, with results that will be seen throughout our strong 2016 slate," he said.

"We wish Adrian all the best for his future."

Swift will depart the ABC at the end of January.

 

 

 

 

 

 

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