Press release from Spectrum Communications

The Australian Interactive Media Industry Association (AIMIA) has today announced the finalists for its 16th Annual Awards.

A total of 122 entries have been selected as finalists across 25 categories. New accolades to be awarded this year include Best Sport and Best Online Video.  And, for the very first time, a People’s Choice Award will be voted for by AIMIA members from the total pool of category finalists.

Known affectionately as “The Amys” by the industry, the AIMIA Awards showcase work undertaken by Australia’s Interactive Media and Digital Content sectors across a broad range of categories.

“Once again we have seen some truly outstanding submissions across all categories,” said Paul McCarthy, AIMIA Awards Judging Chair. “The fact our detailed scoring system has generated a larger number of finalists per category reflects the growing strength of the digital media projects being submitted.  This year the finalists showcase ground-breaking new work from over 60 digital media and services organisations from all around Australia and New Zealand."

"Among the highlights are a handful of amazing works in the Best Classifieds, News, Media or Reference category including the remarkable Black Saturday Bushfire coverage by ABC Innovation and an inventive new way to consume news media with Teamstream.”

"The 2010 AIMIA Awards finalists also reflect how Major Australian Consumer Brands are now powered by Digital Media with mainstream websites and mobile applications for Holden, Myer and the AFL.”

“Another very interesting trend is the continued emergence of new digital service businesses reaching global customers such as the design and art community RedBubble, music charts site We Are Hunted and webcasting platform Viocast.”

A full list of finalists can be found at:

The Annual AIMIA Awards are the longest running and most prestigious Awards in Australia’s Interactive Media Industry. Entries are judged by a panel of global industry experts, drawn from all facets of the interactive media industry. 

Winners of the Awards will be announced and celebrated at the Digital Content Industry’s Night of Nights at Peninsula in Melbourne on Friday 5 March 2010.

Tickets go on sale next week.