Press release from AIMIA

AIMIA is calling for entries into the 16th Annual AIMIA Awards, which celebrate the very best examples of digital media in Australia and New Zealand.  Known affectionately as “The Amys” by the industry, the awards showcase work undertaken by Australia’s Interactive Media and Digital Content sectors across a broad range of consumer, business, government and not-for-profit categories.

The 2010 AIMIA Awards feature a record number of categories with three new accolades, including:

• Best Sport:
Given to the best sports-based interactive media or digital content which demonstrates best practice, innovation and excellence in promoting and covering a sport, sports brand, product, service or event.

• Best Online Video:
Awarded to the entry that shows appropriate, relevant and best use of digital video as a creative and distribution medium in the application. 

• People’s Choice:
This award is voted for by AIMIA members.  The most voted entry from the total pool of 16th Annual AIMIA Awards category finalists will determine the winner of the category.

“The AIMIA Awards celebrate the very best the industry has to offer in digital content innovation across all genres and interactive media platforms,” said Paul McCarthy, AIMIA Awards Judging Chair.  “The AIMIA Awards continue to grow in size and stature, and next year’s award ceremony will be another great event on the social calendar.”

The Annual AIMIA Awards are the longest running and most prestigious Awards in Australia’s Interactive Media Industry.  Entries for the AIMIA Awards are now open and close at 5pm AEST on Wednesday 4 November 2009.  Finalists will be announced in mid-January.

Entries must be submitted via the AIMIA website. For more details and entry criteria, please visit