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APSA wins best marketing campaign award

Press Release from Asia Pacific Screen Awards

The Asia Pacific Screen Awards (APSA) has been announced as the winner of the Best Marketing
Campaign in the 2009 Australian Event Awards in Sydney last night.

APSA was among events including The Biennale of Sydney, the Australian Open and Adelaide Fringe 2009
honoured at the ceremony last night as the most innovative and outstanding from the Australian events
industry.

APSA General Manager, Richard Watson and Head of Marketing, Sharyn Sawyer said: "The judging panel of event industry experts co-chaired by Johnny Allen and Sandy Hollway, was particularly impressed with the calibre and diversity of events from all across Australia, from the small-scale regional  community events to the highly successful international event programs like APSA."

An international cultural initiative of the Queensland Government, APSA is a unique collaboration between
CNN International, UNESCO and FIAPF-International Federation of Film Producers Associations.

APSA honours the works of filmmakers across a region covering 70 countries, one third of the earth and half the
world’s film output. Films are judged on cinematic excellence and the way in which they attest to their
cultural origins.

Winners in the 2009 Asia Pacific Screen Awards will be announced in a ceremony on
Australia’s Gold Coast on November 26.

In accepting the award, Asia Pacific Screen Award’s Head of Marketing Sharyn Sawyer said the
organisation was delighted to be recognised in such esteemed company as the Australian Open and the
Queensland Department of Education and Training who were the other finalists in the category. 

“None of this would be possible without the talented, hard-working and passionate team behind the scenes
at APSA. The Award also goes to our friends at CNN who have embraced APSA as one of their own,”
Sharyn Sawyer said.

“It is an honour to receive this award as we head toward our third annual awards in a few weeks. APSA is still
in its infancy and we are continually humbled by the support and encouragement that we receive from both the
film community and the events industry.”

APSA General Manager, Richard Watson and Head of Marketing, Sharyn Sawyer

APSA has attracted a record 212 film entries from 43 countries for the 2009 competition. The nominees
announcement will be made on Monday, October 12.

Winners are determined by the International Jury, headed by eminent Chinese filmmaker Huang Jianxin, ahead of the ceremony on November 26, on Australia’s
Gold Coast.