ASTRA 2012 unveils two breakout sessions and AUSTAR CEO as speaker

27 February, 2012 by IF

Press release from Tsuki

ASTRA welcomes AUSTAR CEO, John Porter and unveils breakout sessions: ‘Understanding the STV Audience’ and ‘Production & Promotion in a 3 Screen World’


ASTRA 2012 Conference welcomes new speakers and announces breakout sessions ‘Who, Why, When & Where – Understanding the STV Audience’ and ‘Production & Promotion in a 3 Screen World.’ Plus John Porter presents the AUSTAR platform update. Themed Driving Change, ASTRA 2012 Conference will be held on Thursday 22nd March at the Sydney Exhibition and Convention Centre.

“In today’s rapidly changing media landscape there is an ever increasing need to understand shifting consumer viewing habits and to be able to develop and distribute content which meets this demand. These sessions take at timely look at the connected era of multi-screen, multi-device, anywhere and anytime entertainment,” said ASTRA CEO Petra Buchanan.

Breakout session: ‘Who, Why, When & Where – Understanding the STV Audience’

‘Who, Why, When & Where – Understanding the STV Audience’ will engage Murray Love, Insights and Analytics Director – Multiview for Multi Channel Network (MCN) and Doug Peiffer, CEO of OzTAM, in a conversation about viewership and audience measurement moderated by James Manning, Editor and Publisher of Mediaweek magazine.

Viewing habits have changed in light of media fragmentation and the increasingly competitive media landscape. This session will provide an overview of the STV audience and viewing environment today, exploring international comparisons and observing how Australian viewership differs and has evolved over time.

Breakout session: ‘Production & Promotion in a 3 Screen World’

‘Production & Promotion in a 3 Screen World’ welcomes panellists Tracey Robertson, Chief Executive Officer and co-founder of Hoodlum, John Gregory, CEO of Freehand and Wagdy Samir, Senior Vice President Strategy & Corporate Development for Technicolor, with moderator Tim Burrowes, founding editor of Mumbrella and editor-in-chief of Mumbrella’s sister magazine Encore.

This session will highlight how content is being created for the new multi-screen world, including the producer perspective and the innovation behind devices that are challenging the TV model and content windowing.

AUSTAR platform update with CEO John Porter

Also joining this year’s line-up of powerful speakers is John Porter, CEO of AUSTAR presenting a platform update in an environment of pending change. John has been CEO of AUSTAR for 17 years, and prior to that was a cable executive based in the United States, Europe and Japan. In July 2011 FOXTEL and AUSTAR reached a definitive transaction agreement where FOXTEL proposed to acquire AUSTAR. As this may be John’s last ASTRA conference, he will share some reflexions on the past and future of the Australian subscription television industry.

The 2012 day-long Conference program will highlight opinions from leaders across the industry, allow for discussion and debate through a combination of panel discussions and break-out sessions and provide networking opportunities at the Women in Television breakfast, lunch and the closing cocktail function where the ASTRA Industry Excellence Awards will be presented.

Keynote speakers include Jeff Shell, President of NBCUniversal International, Richard Freudenstein, who will deliver his debut address as FOXTEL CEO and Mike Quigley, NBN Co Chief Executive as the Innovation Keynote speaker. ASTRA also recently announced that Donna Hay, Australian household name and international food-publishing phenomenon, and Tiffany Cherry, former track and field athlete, and now highly regarded sports presenter, producer, reporter and TV personality, will speak at the ASTRA Women in TV Breakfast. Additional speakers will be announced.

Registration details are available at