Aussie movies down in revenue at 2010 box office

20 January, 2011 by Brendan Swift

Australian films at last year’s local box office generated less money than in 2009, new statistics reveal.

Forty-one local films (nine less than in 2009) contributed $50.6 million (or 4.5 per cent) at cinemas last year – down from $54.8 million (5.0 per cent) – of the total $1.3 billion.


Tomorrow, When The War Began, Bran Nue Dae and Animal Kingdom rounded out the top three local films, which contributed half to the number alone ($26 million).

Other top movies of the year included Wog Boy sequel The Kings of Mykonos, animation blockbuster Legend of the Guardians: The Owls of Ga’Hoole and World War I film Beneath Hill 60.

Earning more than $50 million the last two years, local content on the big screen has improved, with last year’s gross box office up 25 per cent on the 2005-2009 five-year average ($37.9 million). Screen Australia did not include 2009 in their five-year average [table below].

For the first time in more than a decade, nine Aussie films grossed more than $2 million.

“Once again, Australian audiences have embraced a wide range of stories in 2010,” Screen Australia CEO Ruth Harley said in a statement.

“Most importantly we saw films for all ages and tastes. It’s not easy to get the balance right but with special effects-laden action and animated adventure films through to comedy and crime in our top five, I believe in 2010 the industry did.”

Harley says there is much to be optimistic about, with local films also performing well overseas: Guardians has grossed more than $US101 million (more than 24 territories), Daybreakers earnt $US46 million (from 20 territories) and Bright Star took $US13 million (from 16 terrorities).