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Australia’s audiovisual trade deficit drops for the first time in five years

Wentworth has been sold to 90 countries around the world.

Australia’s audiovisual trade deficit has dropped for the first time in 5 years with exports growing by 41 per cent to $199 million. 

This is a strong sign of acceptance of Australia television content around the world.

Cleverman, Upper Middle Bogan and Secrets and Lies can be added to the likes of Dance Academy, Go Back to Where You Came From, Wentworth and Bondi Rescue as some of the most notable and enduring examples of tape and format sales to come out of our market in recent years.

But what goes on in the negotiations behind these titles? What do producers need to know to ensure the best deals are being made?

Screen Producers Australia will present a masterclass for producers detailing the international business in television sales on May 17 at Fox Studios, Sydney.

The panelists will draw on their extensive commercial experience in negotiating the sale of scripted and non-scripted programs to discuss case studies and offer advice on: Strategies for mature markets and emerging markets; Finding the right sales partner in the right territory; Striking the best deal and protecting your interests

The class is designed for television producers who are seeking experience in the international market or who are looking to benchmark what they know against others in the industry who have successfully negotiated a large number of tape and format deals across drama, documentary, factual and children’s programming.

The panelists include Flying Bark managing director, Barbara Stephen, Greenstone, director of international development, Rachel Antony and CJZ head of business affairs and strategy, Katie Shortland.

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