Requirements on global services seem an easy answer — and who doesn’t want more Australian TV? — but this call ignores complex realities of how the TV business and its funding have changed, write Amanda Lotz and Anna Potter in this cross-posting from The Conversation.
"Our research examines the role of television storytelling, especially the importance of local television. So it’s with great surprise we find ourselves advocating for the elimination of Australian content quotas on commercial free-to-air broadcasters," write Amanda Lotz and Anna Potter.
The emerging crisis around local content results from repeated inaction by government to develop 21st century policy frameworks, write University of the Sunshine Coast's Anna Potter and Queensland University of Technology's Amanda Lotz. Here, they recommend three ways government can encourage local production and break the policy inertia