Autodesk gears up for NAB 2009

17 April, 2009 by IF

Press Release from Behind The Screens PR

Autodesk, Inc., will participate in the National Association of Broadcasters (NAB) Show in Las Vegas, April 18–23, 2009. At NAB, Autodesk expects to unveil a new product and showcase its latest visual effects, finishing, colour grading and animation solutions for film, television and commercial post-production.


Autodesk Product Showcase
At the Autodesk booth SL2120, NAB attendees can see demonstrations featuring the following products:

• Autodesk’s new product designed to help boost productivity, expand capacity and develop talent
• 2010 versions of Autodesk Flame, Autodesk Flint and Autodesk Inferno software for visual effects
• Autodesk Smoke 2010 software for finishing
• Autodesk Lustre 2009 Extension 1 software for digital colour grading
• Autodesk 3ds Max 2010 software for 3D modelling, animation and rendering
• Autodesk Maya 2009 software for 3D modelling, animation, visual effects and rendering
• Autodesk Softimage 7.5 software for 3D modelling, animation, visual effects and rendering
• Autodesk Mudbox 2009 software for digital sculpting
• Autodesk Toxik 2009 software for procedural compositing

For detailed descriptions of Autodesk Systems products and NAB events, please visit the Autodesk Virtual NAB Press Room, which will go live on Monday, April 20, 2009.

Show attendees are also invited to view live workflow demonstrations focusing on the creation, sharing and re-use of assets across the entire production pipeline.

Autodesk Customer Showcase
Many of the film and television industry’s top digital artists will demonstrate their stunning work at the Main Stage Theater in the Autodesk booth. Scheduled presentations include:
• Brian Mulligan, senior editor, WTHR TV Indianapolis, showcasing how it uses Smoke to create on-air promotions and commercials in a broadcast environment
• Steve Mottershead, director/Flame artist, Park Pictures/Artjail, demonstrating use of Flame in the creation of several television commercials, including Audi R8 “Tunnel,” Levi’s “Runaway Jeans” and Nissan “Grown Up”
• Scott Malkie, post-production supervisor, The Martin Agency, showing several internal projects completed at its facility and also highlighting the broadcast community in Richmond, Va., and the ease with which facilities share data
• David Cole, senior digital colourist, LaserPacific Media Corporation, presenting his work with Lustre on the film comedy “Zack and Miri Make a Porno”
• Kirk Balden, Flame artist/visual effects supervisor, Smoke & Mirrors NY, demonstrating the facility’s use of Autodesk software for commercial production

Japanese and Spanish Demonstrations: Tuesday, April 21, 2009 The international presence at NAB continues to grow. In recognition of the global audience at the show, Autodesk will present demonstrations in Japanese and Spanish at the Main Stage Theater in the Autodesk booth SL2120 on Tuesday, April 21, 2009. The Japanese demonstration will be from 4 p.m.–5 p.m. Pacific time, followed by the Spanish language demonstration from 5:30 p.m.–7:00 p.m., Pacific time.

Autodesk Public Events
• NAB 2009 User Cocktail: Register at
Sunday, April 19, 2009, at 7:00 p.m., at the Wynn Hotel, poolside We are always looking to spend more time with the creative professionals who inspire us—our customers. Join us to enjoy an evening of drinks with the community of Autodesk customers.
• Simply RED Event: No registration required
Monday, April 20, 2009 at 4:30 p.m.–5:30 p.m., at Autodesk booth SL2120 Join Ted Schilowitz, leader of the rebellion at Red Digital Cinema, and Autodesk to see the latest RED workflow using Autodesk visual effects, finishing and colour grading tools.

• NAB Education Event: Register at
Tuesday, April 21, 2009 at 5:30 p.m.–7:30 p.m., at Wynn Hotel, Alsace 1 Learn more about Autodesk’s education programs, and hear from schools and high-profile industry professionals about how they are using Autodesk products as part of cutting-edge production workflows.
o Launch of the new Creative Careers Classified program for film
o Review of Autodesk education resources and initiatives
o Dan Leonard, associate dean, Chapman University, talking about the school’s integration of Lustre, Smoke, and Flame into its curricula
o David Cole, colourist at LaserPacific Media Corporation who has worked on high-profile films, such as “King Kong”
o Bruno Sargeant, film and television industry manager, Autodesk

Autodesk solutions will also be featured at the following partner booths:
• Sony Electronics booth C11011: Autodesk Flame visual effects system and Autodesk Lustre digital colour grading system
• HP booth SL4420: Autodesk 3ds Max and Autodesk Maya animation software

Autodesk thanks its technology partners HP, Intel, AJA, Xyratex and NVIDIA for supporting Autodesk’s presence at NAB 2009.