Press release from Avid

Avid® (NASDAQ: AVID) and Hostworks today announced a partnership to develop new concepts and services tailored specifically for the needs of the broadcast and production industry.

With media assets becoming digital and associated metadata increasing exponentially, broadcasters and media production companies are facing new challenges all the time. These include how best to manage, store and access digital assets in a flexible, scalable and secure way. Leveraging the combined credentials of Avid in the areas of editing, storage and workflow and Hostworks, which has earned its reputation by delivering trusted cloud-based solutions to corporate media organisations and the broadcast industry in Australia, the two organisations are exploring a system that builds on existing processes to deliver a flexible, future-proof solution to the industry.

"Hostworks has always been committed to delivering innovative, highly flexible services and prides itself on offering end-to-end hybrid solutions with a low tolerance for downtime,” said Adrian Britton, General Manager, Technology, Strategy and Innovation,Hostworks. “The reliability and responsiveness offered gives our customers peace of mind. The infrastructure used adheres to global best practice standards and is tightly engineered and proven to handle record peak loads and offer maximum security.”

Conceptually, the system will address the current environment of in-house digital asset storage and look towards a remote server proposition that is highly targeted for functionality. This will include storage and transcoding of assets in addition to providing a cloud-based hub that delivers a highly scalable, flexible processing environment that can be demand-driven.

“In-house storage provisions can be limited by capacity and scalability but are also at risk due to potential technology obsolescence,” explains Charles Tétaz, Country Sales Manager, Avid, Australia and New Zealand. “We are developing a solution that will allow users to manipulate digital assets securely from anywhere, whilst still maintaining full control.”

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