Press release from MPDAA

Cinema operators and distributors have joined forces to raise money to contribute to the flood relief appeal.

On January 30, all of the major cinema circuits and participating independent cinemas will contribute $2 for each and every ticket sold for every movie session that day. 80% of the funds raised will be donated to the Queensland Premier's Disaster Relief Appeal and 20% to the Red Cross Disaster Relief and Recovery Fund.

Australia’s Film Distributors and Cinema Exhibitors, including both Major and Independent Companies have previously joined together to host national charity events, most noticeably in 2005 for CARE Australia’s Tsunami Appeal when they raised over $440,000 in a single morning and again in 2008 when many cinemas contributed box office takings to victims of the Victorian bushfires.

This is an opportunity to help fellow Australians simply by going to the movies. The $2 from each movie ticket sold will assist the very grim reality that has gripped Australia and provide relief to some of the people whose lives have been devastated by the floods.

It is hoped all cinemagoers will get behind this initiative on Sunday January 30 to support those touched by the flood disaster.

Cinemagoers should check with their local cinema to ensure their participation.

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