Press release from CinemaLive
CinemaLive today announced that it will distribute live 3D alternative content, provided by SENSIO Technologies Inc. in their premium-quality SENSIO® Hiâ€‘Fi 3D format, to partner cinemas in Australia and New Zealand.
Cinema operators served by CinemaLive will be able to offer the public the thrill of sports and entertainment events as if they had front-row seats.
Past live 3D events powered by SENSIO include the NBA 2011, distributed to cinemas on two continents, the 2010 FIFA World Cup, screened in 33 countries around the world, the RBS Six Nations rugby final 2011, a concert by French singer Julien Clerc, and the Opera de Rennes’s Don Giovanni.
“SENSIO is delighted to be working with CinemaLive so that even more people will soon be able to experience the thrill of live 3D events in cinemas," said Richard LaBerge, Executive Vice-President and Chief Marketing Officer. “This agreement creates a synergy between the special connections SENSIO has cultivated since the inception of live 3D, and the strong network developed and maintained by CinemaLive.”
SENSIO® Hi-Fi 3D technology has been trusted by the biggest names in event creation and promotion since it powered the very first live 3D event in 2009 (the BCS Bowl). Since then, the company has continued pioneering with the creation of a business model for live 3D in cinemas and the SENSIO® 3D Live Network – a global team working together to make non-movie 3D content available around the world.
CinemaLive is one of the world’s leading producers and distributors of premium alternative content for cinemas and big screen venues worldwide.
Parent company, The Shooting Star Picture Company, has been producing high quality concerts and events for over 15 years and has a reputation for quality and global excellence. With offices in the UK, Australia and soon to open in the US, the CinemaLive subsidiary has quickly become one of the fastest growing companies since establishing in 2008.
It delivers the very best comedy, music, cultural, children’s, sport and family entertainment via satellite and hard drive to over 48 countries around the world.
“We are extremely pleased with the powerful association between SENSIO and CinemaLive. Thanks to this agreement, CinemaLive will be able to offer exhibitors high-profile live events in premium-quality SENSIO® Hi-Fi 3D, and exhibitors can look forward to tapping into a potentially highly-lucrative revenue stream," said Peter Skillman, Director and CEO of CinemaLive.