Press release from Tsuki Pty Ltd

Director Julius Avery will be joining the award winning production house Cherub Pictures in March. Best known for his strong performance direction, Avery was previously signed to Renegade Films (Melbourne) where he completed highly lauded campaigns for:

* TAC (Grey Melbourne)
* Royal Australian Navy (GPYR Melbourne)
* Me Bank (GPYR Melbourne)
* Connex (Clemenger Harvey Edge)
* Worksafe (on air currently) (Shannons Way) and
* Australian Super (Shannons Way) to name a few

In 2008 Avery’s short film “Jerrycan” won the Jury Prize at the 61st Cannes Film Festival, as well as an AFI award for Best Short Fiction and the Australian Directors Guild award for Best Direction.

Michele Bennett, Executive Producer at Cherub Pictures believes “Julius is an exciting talent and his strong performance direction and background will be a perfect complement to the Cherub team.”

Avery will be joining Cherub Pictures’ group of award winning Directors including Ben Briand (“Candles” for Moccona, “Beatbox” for Vicks), Justin Kurzel (Dare “Boss” and “Girlfriend” for Dairy Farmers, “The Beer Economy” for Tooheys), John Curran (campaigns for Telstra Next G and BigPond, “The Painted Veil”) as well as Nash Edgerton (“The Square”), Samantha Lang (“Marinades” for Masterfoods, “L’Idole”), Andrew Dominik (“Chopper”, “The Assassination of Jesse James by the Coward Robert Ford”), and Cate Shortland (“Somersault”).

To view Julius Avery’s recent work visit:

MEDIA ENQUIRIES: Susan Hoerlein t: 02 8354 1830 m: 0422 553 343 e: [email protected] <mailto:[email protected]>

Biography – Julius Avery, DIRECTOR

In 2008 Avery was the Jury Prize winner at the 61st Cannes Film Festival for his film “Jerrycan”, about a boy called Nathan who risks everything after he is bullied into making a life and death decision. The film also won Best Short Fiction Film at the Australian Film Institute (AFI) Awards and an Australian Directors Guild award for Best Direction in a Short Film.

Other awards include the 2006 IF Award for Best Australian Unproduced Screenplay and the 2006 Melbourne International Film Festival Emerging Australian Filmmaker of the Year.
In 2009 “Jerrycan” was awarded with an Honorable Mention at the Sundance Film Festival, as well as an Honorable Mention at the 59th Berlin Film Festival in the Generation Kplus competition. This announcement makes a rare triple achievement for a film to be selected for three of the major film festivals – Cannes, Sundance and Berlin. The film also picked up gold in the prestigious New York Festival advertising awards.

In January 2009, Julius was invited by Screen Australia to attend RADAR in Los Angeles that showcased Australia's most promising directors as part of G'day USA. The audience comprised of 500 invited film and television industry executives, key influencers from LA's business community and Australia Week sponsors and guests.

During his time with Renegade Films he completed a large number of high profile TVC campaigns including TAC, Royal Australian Navy, Me Bank, Connex, Worksafe and Australian Super.

Julius Avery holds a Masters in Directing from the VCA Film and Television school.


Michele Bennett founded Cherub Pictures in 1991 for the production of music videos, documentaries and television commercials. Since its inception Cherub has expanded to include the development and production of feature films, becoming one of Australia’s leading production companies.

Michele’s 20 year career has included producing music videos for artists such as INXS, U2, Prince,
Silverchair, Foo Fighters and many other noted Australian artists, as well as the documentaries Lovetown for U2 and Welcome to Wherever you Are for INXS.

In 2000 Michele produced the widely awarded box office hit, Chopper, developed through Cherub Pictures. In 2005 Michele’s second feature film The Magician was released in Australia and the UK to widespread critical acclaim.

Cherub Pictures was formed in 1991 by producer Michele Bennett. Widely recognised as a creator of quality television commercials, music video and feature films, Cherub has a well-earned reputation for developing highly distinctive onscreen work.

What sets Cherub apart from most is that its directors are constantly evolving their craft and ideas across a range of mediums, from film and advertising to music videos and television. This organic environment keeps Cherub collaborators inspired, stimulated and challenged – and it shows in the innovative work they consistently produce for clients and audiences alike. Centrally located in Sydney, Australia, Cherub is home to eight of Australia’s most compelling directorial talents, as well as a team of skilled and energetic in-house producers. The company has wide-ranging experience overseeing logistically challenging southern hemisphere shoots and offers facilitation services to the advertising and music video industries.

Cherub Pictures represents award winning directors including Ben Briand, Justin Kurzel, Nash Edgerton, Samantha Lang, John Curran, Andrew Dominik, Cate Shortland and Julius Avery.

For further information on Cherub Pictures visit or call +612 9281 7722

Please note Cherub Pictures has moved to; Suite 6, 50 Reservoir Street, Surry Hills, NSW 2010

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