Disney Junior to launch in Australia this Sunday
Children's television channel Disney Junior begins broadcasting on May 29.
The 24-hour channel will air from 6am this Sunday and hopes to reach a target demographic of children aged between two and seven.
At the official launch today at the Sydney Opera House, managing director of Disney Leisa Sadler said that the company is "very, very proud of what we've got to offer kids."
The first Disney Junior channel launched in the United States in February of this year.
By September, 25 different branded versions of the channel will have launched – reaching 109 countries.
The plan is for Disney Junior to be a mutliplatform venture, with features including video-on-demand and an integrated website.
Senior Vice President of Original Programming and General Manager of Disney Junior Worldwide Nancy Kanter says that children will be able to watch programs on their parents' ipads and iphones.
The channel's programming will include a mixture of original content and nostalgic blasts from the past.
Jake and the Never Land Pirates stars Captain Hook and his first mate Smee from the original Peter Pan cartoon alongside a new ensemble of young characters.
In 2012, Minnie Mouse and Daisy Duck will move into the business world – opening a hotel down the road from Mickey's Clubhouse.
Next year will also see the introduction of Disney's first young princess. Kanter hopes that Sophia the First will join the ranks of other iconic princesses like Ariel, Belle and Jasmine.
Another program will feature famous poems set to images from classic Disney films and read by actors including Katie Holmes, Jennifer Garner and Alfred Molina.
Disney Junior replaces current channel Playhouse Disney and will be available on Foxtel, Austar and Sky NZ.
Mickey and Minnie pose with fans
Mickey and Minnie Mouse at today's launch