Engine Animation Wins Gold World PROMAX for SBS

06 July, 2011 by IF

Press Release from SBS

The campaign which Engine recently created with US Sydney for SBS for the controversial documentary series Immigration Nation has won 2 Gold awards at this year’s prestigious annual World Promax show in New York.


The Immigration Nation campaign won Gold in the categories of Animation and News/Information Program Promotion Campaign Using Integrated Media.

Engine EP Adam Wells said, “These Gold awards are a great achievement for SBS, US Sydney and of course Engine. To be selected as the production and design studio to work on such great creative is, in itself, gratifying. Immigration Nation was a thoroughly inspiring project to work on, with the agency and Engine teams developing a creative and trusting relationship on the production.”

Engine CD Simon Robson added, “We are delighted that the Immigration Nation promos won Gold at World Promax. It was an excellent project to have been part of and we worked incredibly well with US Sydney who also gave us great scope to create something unusual for Australian television.”

Adam Wells concluded, “The SBS Immigration Nation work is very much the shape of things to come for Engine as we took care of everything from casting, wardrobe, shooting footage and creating characters through 2D, 3D, animation and post, all in-house. This is something that we are being asked to do more and more of and we see very much as the future of our industry.”

To view the promos and for more information on Immigration Nation go to: