Sydney’s first four-dimensional cinema opened today at Event Cinemas in George Street, offering patrons a fully-immersive, sensory experience.
The fastest growing cinema concept in the world, the 4DX cinema has specially designed motion chairs which move to match the action on-screen and features vibration effects, ticklers, facial water jets and air jets.
Sony/Marvel’s Venom is the first 4DX presentation, to be followed by Fantastic Beasts: The Crimes of Grindelwald (November 15), Bumblebee (December 20) and Aquaman (December 26).
There is an $8 ticket premium. The first 4DX cinema opened at Village Cinemas Century City in Melbourne’s south-east last October with Thor: Ragnarok.
Luke Mackey, general manager of entertainment for Event Hospitality and Entertainment said: “4DX is the first and leading 4D movie technology in the world. It has been hugely popular internationally and at Village Cinemas Century City.
“For the first time, what is seen on-screen will be complemented by what you physically feel, smell and see inside the theatre. From the smell of fresh coffee to weather effects like rain, snow or roaring thunder and lightning, 4DX takes all the elements on-screen and immerses you in the world you’re watching.”
Village Cinemas chief operating officer Gino Munari tells IF he sees 4DX as complementing the circuit’s repertoire, which includes VMAX, Gold Class and VJunior, and as another innovation to entice people to cinemas. “We had great occupancy with The Predator; audiences love it,” he says. “We are looking at the potential to introduce 4DX at other sites.”