Foxtel won an avalanche of over 30 awards – including six gold – at the prestigious 2013 PromaxBDA Global Excellence Awards held in Los Angeles last week.
The awards recognise excellence in media marketing from around the world, covering a wide spectrum of television communications including on-air promotion and design to branding and interactive.
Foxtel’s Gold Award winners were:
Channel [V] – OZ Artist of the Year 2012 – Consumer Tie-in/Brand Integrated Multi-Media Campaign
Foxtel – Foxtel Rebrand – Total Package Art Direction & Design: Channel Image Multi Media
LifeStyle YOU – Men of YOU – Consumer or Trade Print Channel Campaign
LifeStyle FOOD – LifeStyle FOOD Idents – Art Direction & Design: General Channel Image Spot
FOX Classics/Foxtel Creative – FOX Classics Brand Style Guide – Art Direction & Design: Bound piece
FOX8 – Revolution Launch – Outdoor/Environmental/Transit Ad Campaign Program
Channel [V] scored an impressive ten awards (1Gold, 7 Silver & 2 Bronze) with the LifeStyle Channels taking home nine (2 Gold, 4 Silver and 3 Bronze). The Comedy Channel also achieved great results with four Silver Awards.
Foxtel’s Brian Walsh, Executive Director of Television said “Congratulations to all of our creative teams, whose work has been celebrated as the best of the best across genres including general entertainment, comedy, lifestyle, music, sport and documentaries. This is yet another acknowledgement of the wide and varied content Foxtel has to offer our customers.”
“Being such a highly awarded group, in so many categories and against such stiff international competition is a remarkable achievment. All involved should feel very proud.”
Foxtel Creative Director Travis Conneeley said: “We have such wonderful creative talent at Foxtel, and I’m delighted that our teams are being honoured on such an international scale. It is quality campaigns and initiatives like these that surprise and delight our customers while also strengthening the platform and channel brands.”
PromaxBDA is a member association representing more than 10,000 companies and individuals from major media organisations, marketing agencies, research companies, strategic and creative vendors and technology providers around the world.