Press release from Access Public Relations
Freeview, Australia’s free digital television service, last night launched the next phase in its TV campaign that advises viewers that if they are still paying for TV, they don’t need to.
The campaign launched on Sunday, April 11 with a prime time evening “roadblock” in metropolitan TV markets at 6.29pm. It reached a combined audience of 5,430,534 viewers across the Sydney, Melbourne, Brisbane, Adelaide and Perth metropolitan markets and regional areas, according to figures from OzTAM.
Freeview’s latest TV push in metro markets builds on the “More for Me” campaign theme – which concluded on February 7 – by focusing on the great choice and quality Freeview offers across its 16 free-to-view digital channels, with no fees and no monthly subscriptions.
The campaign, which will air in metro markets for five weeks, features a 60-second spot reminding viewers that with so much variety available for free, there’s no need to pay for TV.
Freeview CEO Robin Parkes said: “The latest phase of our TV campaign is a call to viewers to let them know that Freeview gives them more first-run, quality TV than ever before, across every program genre from sport to comedy and entertainment, from drama to news.
“Why pay for TV when you can get 16 channels of the best Australian and international content, much of it with High Definition-quality picture and sound, all for free. And there’s more new, exciting digital channels to come.”