Press Release

Fujifilm will be placing its focus on its ever-expanding range of Fujinon Cabrio and broadcast box lenses at this year’s SMPTE exhibition.

The Fujinon PL 19-90 and 85-300 Cabrio lenses feature an exclusive detachable servo drive unit, making them suitable for use as a standard PL lens. The Cabrios also feature flange focal distance adjustment, macro function and are LDS (Lens Data System) and /i metadata compatible. With 19-90mm and 85-300mm focal ranges and weighting only 2.7kg and 3.3kg respectively including servo motors, these lenses have the longest focal range available in lightweight zooms.

The company will also be releasing its new 14-35mm wide angle Cabrio zoom lens, only just announced at this year’s NAB Show in Las Vegas. The new Premier PL 14-35mm Cabrio wide angle lens is the third lens in the expanding Cabrio range alongside the PL 19-90 and PL 85-300. Designed using the latest optical simulation technology, the PL 14-35mm wide angle Cabrio lens offers exceptional optical performance in the centre of the image as well as in the corners of the frame. The digital servo’s 16-bit encoding assures operators that all lens data output—such as the position of the zoom, iris, and focus—is extremely accurate and the lens also supports Lens Data System (LDS) and /i metadata formats.

Keeping the NAB theme very much alive the company will also have a live demo of its Fujinon HK 18-85 4K premier zoom lens mounted on a Sony F65 4K camera, similar to the set up Claudio Miranda ASC used recently on the Tom Cruise sci-fi blockbuster Oblivion about which Miranda said, “For lenses, on exteriors we used Fujinon Premier zooms. They are ridiculously sharp. They’re sharper than our primes. A zoom sharper than a prime? That’s incredible. Those Premier zooms are expensive but worth it.”

Completing the lens demos will be Fujinon’s new XA99x8.4 Ultra Wide field production lens used for producing live sports and entertainment events. The XA99x Ultra Wide offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. The XA99x is f1.7 to 341mm and f4.2 at 832mm. Like other lenses in this product line the XA99x8.4 offers FUJINON’s DIGI POWER digital controls providing high accuracy, flexibility and a host of production features.

Fujifilm will also be highlighting its new LTO-6 tapes that utilise unique Barium Ferrite technology and demonstrating how this new media provides greater storage and a far longer shelf life than any other media in its category.

Finally, for those who were at the previous two SMPTE exhibitions Fujifilm will again have a classically trained Barista on its stand serving its clients with the best coffee at the show.

Fujifilm Australia will be demonstrating its range of lenses and LTO-6 media on stand C23 at SMPTE 2013 from 23-26 July at the Darling Harbour Exhibition Centre.


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