Fujifilm to receive award from the Academy of Motion Picture Arts and Science
Press release from Well Above
FUJIFILM Corporation has announced that Fujifilm has been selected by the Academy of Motion Picture Arts and Science to receive the 2011 Scientific and Engineering Award for the development of the black and white recording film ETERNA-RDS, digital separation of motion picture films. The ceremony is to take place on February 11, local time, in Los Angeles, USA.
ETERNA-RDS is a film designed specifically for archival preservation that conducts 3-colour separation of colour images and stores them as stable black and white images (silver images), with the purpose of preserving motion picture information for a long term and passing on motion picture contents as cultural heritage to generations to come. This film was added to Fujifilm's lineup in April 2010. â€¨ETERNA-RDS is designed for laser film recording and realizes superior photographic performance (sharpness / graininess). It also offers exquisite processing stability for both black and white negative and positive development.
In recent years, digital filming in motion picture production has become more common, resulting in the rapid increase of digital preservation of film information. However, it is still not versatile as there are risks of being unable to reproduce the preserved image information due to the degradation of media where the data was saved or the rapid model change of hard disks where it was to be played on.
Fujifilm was highly commended for the significant step it made in protecting the heritage of the motion picture industry, with the development of ETERNA-RDS, which led to this award. The film is already being used for the archival preservation of many Hollywood films. â€¨This Award is given in the name of FUJIFILM Corporation as well as in the names of Katsuhisa Ozeki, Hiroshi Hirano and Hideyuki Shirai, the 3 engineers who designed and developed ETERNA-RDS.