Fujifilm wins prestigious iF Design Awards with 10 different products
SYDNEY, 13 March 2018 – FUJIFILM has been awarded the “iF Design Award 2018”, sponsored by the international design promotion organisation iF International Forum Design (Hanover, Germany), for 10 of its products including broadcast lenses, cine lenses, the 3D image analysis system “SYNAPSE VINCENT” 3D image analysis system, the hybrid instant camera “instax SQUARE SQ10” and ultrasonic processor. The award is organised by the iF International Forum Design in Hanover, Germany, an international organisation for design promotion.
The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA”. This year, there were 6,401 entries from 54 countries and regions judged by 63 experts.
In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realise simple and comfortable operability and portability.
The company received awards for a wide variety of products from business products, including a 3D image analysis system for medical use, to consumer products such as the instax series, and was highly-rated not only for external design but also from the perspective that each of the awarded products offer high-performance, ease-of-use, and user interfaces that make them comfortable to operate.
■ 4K camera compatible portable broadcast zoom lens “FUJINON UA14 x 4.5”
A 4K camera compatible portable broadcast zoom lens that achieves a focal length covering ultra-wide angle 4.5 mm to 63 mm and a minimum shooting distance of only 0.3 m in small body just 238.5 mm in total length. The design of this lens increases grip performance while delivering traditional smooth operability. This lens demonstrates its power when combined with small lightweight 4K camcorders, and can shoot 4K images with an overwhelming sense of depth for sport broadcasting and various program production locations. Furthermore, by taking advantage of the optical technology the company has gained over many years in the field of state-of-the-art imaging, this lens suppresses, to the utmost degree, the image periphery distortion and resolution loss that readily occurs with wide angle photography.
■ 4K camera compatible zoom broadcast lens “FUJINON UA27 x 6.5”
A 4K camera compatible zoom broadcast lens that achieves 27x zoom with a focal length of 6.5 mm to 180 mm. This lens is ideal for shooting studio productions such as news, variety shows, and music programs. It also supports concerts and live broadcasts that capture entire venues by making use of its wide-angle focal length. There is also an extender** built into the lens body that extends the focal length two-fold to thus cover a focal length of up to 360 mm while maintaining high-definition image quality even when the extender is being used.
Furthermore, the matte-black exterior will help it not to stand out even when reflected on other cameras during shooting in studios with a variety of photographic equipment. The lens operates the same as a conventional zoom lens so it can be used to shoot images the same way.
• **A lens that extends focal length
■ Cinema camera lenses “FUJINON MK18 – 55 mm T2.9 / FUJINON MK50 – 135 mm T2.9”
These lenses are both so much smaller and so much lighter than conventional cinema camera lenses. They deliver excellent cost performance all while emulating the high optical performance, from the center to the periphery, which is characteristic of FUJINON Cine Lenses. Their shallow depth of field also makes it possible to take advantage of a beautiful bokeh. The lenses are also equipped with three rings that make it possible to adjust focus, zoom, and iris (aperture) independently, and all of the operation rings have a uniform gear pitch*** of 0.8 M (module). The lenses are comfortable to operate as the focus rings are designed to rotate across a wide range of 200 degrees, which makes precise focusing possible. Although a resin material suited to miniaturisation and weight reduction is used on the exterior, the material is given an external finish reminiscent of the high-quality texture of tools used by pros, making the lenses a pleasure to own.
• ***The distance between gear teeth.