Hoodlum in line for Emmy

23 July, 2009 by IF

Press release from Hoodlum

Australian digital entertainment company Hoodlum, broadcast partner ABC (US) and the producers of LOST have been nominated for a Primetime Emmy ® Award for Outstanding Creative Achievement in Interactive Media – Fiction.


This is the second consecutive nomination Hoodlum has received for their work on the hit program LOST.


The nomination is for Dharma Wants You, a ground breaking multiplatform experience that allowed audiences to interact with the TV series LOST in an extensive 8 month interactive experience that continued the story between season 4 and 5 of the hit US TV show.

Dharma Wants You employed a rich combination of real world events and innovative interactive technologies to create a truly interactive experience that integrated with the TV show and rewarded fans with a very special role in LOST mythology.

Dharma Wants You used a wide variety of media platforms, including numerous websites, exclusive video, interactive games, Bluetooth, mobile, TV, VOIP, social networks and complex real-world events involving hundreds of thousands of fans worldwide.

Hoodlum has been leading the way in multiplatform entertainment since they launched Fat Cow Motel, a cult web and TV drama in 2003. Their successes continued with the online drama series PS Trixi for Yahoo!7; the International Emmy ® nominated Emmerdale Online Channel for ITV (UK); the two time BAFTA winning Spooks Interactive for the BBC; and the 2008 Primetime Creative Arts Emmy ® nominated FIND815 for ABC. Most recently Hoodlum produced Primeval Evolved with Impossible Pictures for ITV and The Making of Modern Australia with Essential Media and Entertainment for ABC Australia.

‘This is a huge achievement for Hoodlum. It has strengthened our ties with the ABC studios in the US and has already opened so many doors for Australia to be viewed a real global player in this exciting world where creativity and technology are truly converging. Hoodlum’s success has seen huge growth in the past 3 years and we are excited by this monumental recognition.’

Nathan Mayfield, founder of Hoodlum