Hyundai drives the Australian Academy forward
The Academy of Cinema and Television Arts (AACTA) is thrilled to welcome Hyundai as the Official Automotive Partner of the 4th and 5th AACTA Awards
The two year partnership announcement was made by AFI | AACTA CEO Damian Trewhella to a packed house at the Opening Night of the AACTA Awards Screenings in Sydney last night. Trewhella said that the Hyundai partnership was the first significant new partner to be announced this year.
Hyundai will provide a fleet of new Genesis luxury cars to transfer the AACTA Awards nominees, host and guest presenters around Sydney during the week leading up to the 4th AACTA Awards, including for the glamorous and stylish Red Carpet arrivals at the AACTA Awards Ceremony on January 29.
“We couldn’t be more excited to welcome this world-renowned brand as a valued partner. Hyundai have experienced enormous growth in recent years, and we hope to both leverage from and further expand this growth via our innovative new partnership with Hyundai,” Trewhella said.
The sponsorship will also see Hyundai become the inaugural presenting partner of ‘AFI | AACTA Social Shorts’, a new program that provides AACTA Awards Short Film entrants with an additional opportunity beyond the peer-assessed AACTA Awards.
“As a direct result of our new partnership with Hyundai, we will be able to provide an unprecedented opportunity for emerging filmmakers to have their work seen, shared and acknowledged by film enthusiasts and industry in Australia and abroad via a dedicated website and social media sharing and voting. This innovative new program will create new exposure for our talented up-and-coming filmmakers, and for our industry at large,” Trewhella said.
“Hyundai Motor Company Australia is delighted to announce the new partnership with AACTA,” said Hyundai Motor Company Australia Director of Marketing, Oliver Mann. “Genesis signals a new era in the evolution of Hyundai. It’s the perfect showcase for what we believe is a game-changing premium sedan, and we’re proud to be supporting Australia’s film industry and its new generation of talent.”
Further details on AFI | AACTA Social Shorts presented by Hyundai will be released over the coming weeks.
The AACTA Awards will be hosted in Sydney, home of the AACTA Awards, at two major events at The Star in January 2015. The AACTA Awards Luncheon presented by Deluxe will be held on Tuesday 27 January 2015, and the AACTA Awards Ceremony & Official after Party will be held on Thursday 29 January 2015. Tickets will go on sale November 2014.
COUNTDOWN TO THE AACTA AWARDS | SYDNEY 2015
The Australian Academy of Cinema and Television Arts celebrates screen excellence throughout the year culminating in three major events during January. The AACTA Awards Luncheon presented by Deluxe and the AACTA Awards Ceremony and Official After Party are held in Sydney and are proudly supported by the NSW Government, through its tourism and major events agency Destination NSW, and are a key creative industries event on the NSW Events Calendar. The 4th AACTA Awards follow three highly successful Awards seasons since the launch of AACTA by the Australian Film Institute (AFI) in 2011.