Adrianne Pecotic has been announced as the Independent Cinemas Association of Australia’s new chief executive.

The former executive director of the Australian Federation Against Copyright Theft (AFACT) – which she founded – will step into the role on March 1.

Pecotic will take the position, following the passing of previous incumbent Mark Sarfaty.

“The ICAA Board is delighted to have found someone of Adrianne’s calibre to take ICAA to the next level of its development as a full service and professional industry body”, ICAA president Kieren Dell said in a statement.

“We received an extraordinarily high quality of applications, which is a measure of the esteem ICAA is held in, due in large part to the exceptional work of our founding CEO – the late Mark Sarfaty.”

Pecotic, a former law graduate, was at the helm of AFACT for six years between 2004 and 2010. Afterwards she formed her own consultancy company, The Content Business. Previously she was the executive director of Grundy Television Australasia (as well as the general manager) and had a six-year stint at the Screen Producers Association of Australia (Television Division Councillor).

She said she was looking forward to working with independent cinema owners and ensuring that the important sector continued to thrive.

“ICAA has built solid foundations and is well placed to develop wider services and benefits to its members. We will work to ensure that independent cinema businesses and their customers embrace and enjoy the opportunities of the digital era.”


Adrianne Pecotic

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