IF Awards announces music video contenders
Press release from 6dc
There have been a record number of music video entries this year, with over 60 videos up for contention. The bar has been set even higher in 2010, with many entries demonstrating highly innovative video-making techniques. Competition is fiercer than ever, so with three weeks to go until ratings close, it is time to get behind your favourite music videos.
The Inside Film Awards, Australia’s only people’s choice film awards, celebrate the art of the music video through the SAE IF Award for Best Music Video. With past winners including Natasha Pincus for God Told Me To by Paul Kelly, the creative team behind the video for Just A Boy by Angus & Julia Stone and Dan Reisinger for Sway Sway Baby by Short Stack, the Best Music Video Award shines the spotlight on the people behind the camera, recognising Australia’s most talented music video directors and most incredible music videos. With so many great music videos to watch and rate before the September deadline, IF Awards have identified the top ten contenders based on ratings thus far.
The top ten contenders eligible to be rated for the SAE IF Award for Best Music Video include: Bell by The Mess Hall directed by Justine Kurzel, Western Front by Bridezillas directed by Justin Kurzel and Daniel Fletcher, The Good News by Philadelphia Grand Jury directed by Luke Tierney, Baby I’m Getting Better by Gyroscope directed by Nick Pollack, Dinosaur by Kisschasy directed by Chris Scott-Baker, Lucky by All India Radio directed by Darcy Prendergast, Could Be Bad by The Scare directed by Tom Noakes, Spaceship by Phrase directed by Marcus Flack and If Your Dad Doesn’t Have a Beard, You’ve Got Two Mums by The Beards directed by Tom Bettany. Also in contention is the 2008 winner Natasha Pincus with two chances of taking home the trophy this year with Powderfinger’s Burn Your Name and Pete Murray’s Chance to Say Goodbye both front runners in the ratings.
Pincus is up against strong competition. The music video for Dinosaur by Kisschasy was directed by film student Chris Scott-Baker who won a competition to have his video selected to accompany the ballad. Despite being the second music video clip he has ever made, it has already been received extremely well by the band’s fans. The newcomer has hit the nail on the head with the animated video.
There has been an immensely diversified range of music and style in the music videos eligible to be rated and Baby I’m Getting Better, the second video from Gyroscope’s album Cohesion, shows just that. The music video is made up of 2,500 individual photos chosen from over 16,000 shot over two days at 14 locations across Sydney using stop motion techniques.
Already the top contenders are receiving public recognition for their creations. Bell by The Mess Hall won ‘Best Music Video’ at SoundKILDA, a division of the St Kilda Film Festival. The hilarious music video for If Your Dad Doesn’t Have a Beard, You’ve Got Two Mums by The Beards has received over 170,000 hits on YouTube and the video was nominated for a 2010 South Australian Screen Award. Lucky by All India Radio was the RAGE Indie pick of the week and won ‘Best Animated Music Video’ at the St Kilda Film Festival. Lucky, shot over six months, features over the top animation created using a long exposure glow stick technique.
Ratings for the IF Awards 2010 close on September 17. Make sure that your favourite musicians, directors and producers walk away with the IF trophy this year by rating this year’s eligible music videos online at www.ifawards.com.
The 2010 Inside Film Awards is the favourite celebration of the Australian film Industry and the ceremony will be held in mid-November in Sydney.