Increasing Advertising profits for Subscription TV
Press Release by Tsuki
Petra Buchanan, Chief Executive Officer, ASTRA announced today that advertising revenues for subscription television grew by 11.1% in the second half of 2010. The Ernst & Young report compiled for ASTRA found net ad revenues of $205,844,792 million from 1 July 2010 to 31 December 2010, and a total of $379,889,441 million for subscription TV in 2010.
“A third of Australian homes have subscription TV, which regularly accounts for up to 60 percent of viewing in these homes. This diverse audience represents 7.2 million people, watching over 200 channels of genre-specific, quality programming, so it is not surprising that advertisers are seeing the opportunity,” said Ms. Buchanan.
The Australian advertising market grew at a rate of 13.7% in 2010, according to auditing firm PwC, with subscription television outperforming with a 14.2% increase in 2010.
Subscription TV continues to be one of the fastest growing media in Australia, with advertising revenue up more than 37 percent since 2007.