JVC and Big Bridge get together

18 August, 2010 by IF

Press release from Well Above:

JVC Professional Australia/NZ today announced that it has entered into a strategic 3D alliance with Brisbane-based communications and digital content convergence specialists Big Bridge. Established in 1992 Big Bridge is one of Australia’s leading production facilities specialising in the development of innovative and effective marketing and communications resources.


JVC Professional Products Australia/New Zealand National Sales and Marketing Manager Noel Oakes said, “Put simply Big Bridge is one of the most unique facilities in Australia, a true a one-stop shop for content creation and distribution with web development, AV, graphics, VFX and editing all in-house.”

The 3D alliance talks began after Big Bridge requested a demo of JVC’s innovative IF-2D3D1E Stereoscopic Image Processor and GD-463D10E 3D LCD monitor.

JVC’s IF-2D3D1E Stereoscopic Image Processor, which works as a 2D-to-3D converter and as a 3D L/R mixer for video content producers is housed in a rugged, 1RU metal cabinet and compatible with a wide range of HD formats. The IF-2D3D1E is designed to help 3D content producers improve their workflow, whether they are converting archived 2D material or shooting original content in 3D.

The GD-463D10E 3D LCD panel is fast becoming the professional standard in Australia and New Zealand and provides flicker-free 3D images by adopting the Xpol ® polarizing filter method and battery-free passive-type circular polarizing filter glasses. Video input is compatible with industry standard line-by-line and side-by-side 3D formats. JVC’s unique 3D decoder circuit translates images into the optimal Xpol display format and demonstrates the ability to accommodate subtle gradations and shades of colour.

Big Bridge managing director Gus Taddeo said, “We had a full demonstration of the IF-2D3D1E Stereoscopic Image Processor and GD-463D10E 3D LCD monitor to our senior creatives and project managers by JVC Professional’s Queensland Sales Manager Bryan Fagerlund and everyone was very impressed. Such was the level of enthusiasm that we immediately called Noel (Oakes) to discuss how both organisations could work together in the area of 3D.”

The discussions progressed to the point that both companies committed to a strategic 3D alliance in 2D to 3D conversion and 3D content creation projects.

Oakes commented, “Big Bridge now have two GD-463D10E 3D LCD panels and an IF-2D3D1E Stereoscopic Image Processor in-house and have already had interest in projects that span the web, mobile, TVCs and promotional videos to name a few. This is the real strength of our alliance. JVC has the technology that perfectly compliments Big Bridge’s considerable expertise to help create and deliver 3D content onto multiple platforms and devices across many industries – a truly unique proposition.”

Gus Taddeo added, “Our areas of expertise in content creation range from education and training right through to heavy engineering and major infrastructure construction. Many of our clients have been working with us for years. That’s because we produce creative, innovative and effective resources, and we do it efficiently and professionally. Now with JVC’s help we are extending our creative, production and audio visual services into the 3D arena with startling results. We are currently working on projects including a 3D promotional video for the CSIRO which we believe will set the standard across Australia.”

Noel Oakes concluded, “The demand for good 3D content is growing as are the channels and streams via which it will be delivered. By going through Big Bridge and their excellent in-house team any organisation, whether it be government or in the corporate sector, will now be able to have all of their 3D content requirements met efficiently, effectively and to a very high creative standard.”