MediaWorks is inviting local production companies to submit ideas for a long-running daily serial drama, to launch on TV3 in 2015.

The brief is for a broad appeal, five-day-a-week soap that is firmly rooted in contemporary New Zealand, and connects with TV3’s 25-54 demographic.

The series should be family-centric (and suitable for a G timeslot), bright, entertaining and compelling, with appealing, accessible characters and rich, dramatic narrative.

Proposals should include ideas for integrating content across MediaWorks’ digital, social and radio platforms.

The request for proposals was sent to industry groups and individuals today, and can be downloaded at www.mediaworks.co.nz/news.aspx