Kojo launches Creative Incubator and appoints David Minear

18 July, 2011 by IF

Press release from GrayManagement Group

The Creative Incubator (CI) has today been revealed as a key initiative of Kojo, introduced to provide structure around the process of planning the businesses’ strategic future and to formerly facilitate creativity.


The idea for the CI was born out of an internal consultation undertaken by the Kojo team in order of capitalising on growth in content opportunities and becoming an active player in the information sharing digital space.

The CI Board will meet ten times annually to discuss creative ideas and strategies, anything including television series ideas, children’s entertainment, events, apps, mobile marketing opportunities, and more will be on the agenda and it will be driven by three of the best creative brains in the country.

The Creative Incubator welcomes creative thinker and heavy-weight David Minear as the External Chair on the Incubator Board. He will work alongside two of Kojo’s best talents; Director of Creative Strategy – Marty Pepper, who brings a breadth of experience and talent in the creative visual and technology space, and Kent Smith, one of Kojo’s founding partners who has played a key part in many entrepreneurial initiatives in the company’s 20-year history.

Kojo Chief Executive Loewn Steel says, “We have a lot of creative untapped talent working for Kojo and the CI will play an important role in our future growth, making us even more relevant to businesses that we currently partner with in the advertising and marketing space. We anticipate creating opportunities that embrace innovative use of technology, visual mediums, and the digital space; developing content for all emerging media.”

David’s board appointment is a coup for the CI and Kojo. He boasts an impressive career in the advertising industry holding key positions at Young & Rubicam including National Creative Director, Vice Chairman Australasia, Managing Director for the Adelaide arm and Chief Executive for the Mattingly Melbourne office. David currently runs his own independent Australian recording label, Bombora, as well as a boutique advertising consultancy under the same name.

“David’s ability to provide structure for creative thinkers in order to convert ideas into deliverable outcomes is one of his key strengths. Most importantly he shares the same creative philosophy as Kojo – to be unexpected and unforgettable,” says Steel.

The CI will invite other members of the Kojo staff, as well as great external creative heads to join in and add to the richness of thinking. CI will provide the discipline and process to grow creative revenue streams.