Lemac Film and Digital sign to Sony

07 July, 2011 by IF

Press release from Sony Australia

Sony Australia Limited is pleased to announce the appointment of Lemac Film and Digital as an authorised dealer of Sony’s professional production products.


Joining a limited team of only six authorised Sony production dealers Australia-wide, Lemac will further strengthen Sony’s representation in the Australian market place. Lemac’s powerful team of film and digital production professionals will ensure customers get the attention and expert advice they may need on Sony video acquisition and production equipment. 

Lemac has been serving Australia’s production industry for more than 35 years, with sales and rentals offices in Sydney, Melbourne and Brisbane. Having been founded and led by industry stalwart, the late John Bowring ACS, Lemac has become a key source of both quality equipment and quality advice and service for the film and video production industries. 

“Following a review of all our channel partners, Lemac submitted a compelling response to our RFP, confirming our belief that they would make a valuable addition to our production dealer network,” said Garry Rhodin, General Manager, Sony Professional Solutions Division Australia/New Zealand. “This partnership will ensure our customers have additional opportunity to seek the right advice and guidance in making their purchasing decisions.” 

“Lemac is very pleased to now be able to offer Sony product to our customers, with a level of service that is unique to Lemac, with our extensive in-house engineering support team behind our sales teams. We look forward to offering customers a new level of support,” said Sue Greenshields, Lemac Managing Director.