Lustre Pictures launches in Singapore

12 September, 2012 by IF

Press release from Lustre Pictures

Creative content producer Lustre Pictures has opened a new office in Singapore with Australian advertising identity Brian Hallett at the helm to spearhead Lustre’s drive into the Asian production market.


Hallett has been based in Singapore for the past two years and will utilise his extensive agency experience in Australia, the Asia-Pacific and USA to drive Lustre Pictures’ new business development in the dynamic Asian region.

“The team at Lustre Pictures is extremely passionate and dedicated to positioning itself as a competitive creative force in the Asian market,” said Hallett.

“The opening of an office in Singapore will enable more opportunities for face to face with international clients in the region, including key markets India and China.”

Hallett, who has worked as a principal, creative director and senior writer for ad agencies including JWT, DDB, Leo Burnett and AdPartners is delighted to team up with Lustre Pictures’ directors including Anton Beebe, Richie Ellis and Tony Pepe.

“This collection of directors possess an extremely high competency in VFX, design and post production,” Hallett said.

“Each of these directors has the rare ability to deliver cinematic visuals incorporating live action, beautifully designed images and the seamless integration of VFX, 3D and animation for content destined for the big screen or small. There are so many advantages of having directors this well versed with post and VFX. This type of knowledge of aesthetic and technical direction really sets them apart”, he said.

Anton Beebe, multi-award winning TVCs, short film and music video director, has a particular flair for telling stories in a cinematic and engaging way that touch the emotions. His renowned works include “My New Toy”, shown at several international short film festivals including in Berlin. Beebe has directed major campaigns for LG, Sharp, Panasonic, Singapore Power, SBS, Medibank, Who Weekly and luxury fragrance clients Hugo Boss and Viktor & Rolf. He has worked in South Africa, the US, Europe, Asia and Australia.

Richie Ellis has directed a body of work including commercials, short films and music video for local and international agencies and artists. His work, more than most, features the seamless integration of animation, visual effects and 3D that has seen him work with technology brands like Sony and HP. Ellis has worked in Europe, Asia and Australia.

Tony Pepe has directed TV commercials and corporate events, for big brands and clients such as Telstra, Optus, Foxtel, Ford, ING, Channel Seven, BSkyB and Accor. His considerable post production expertise and design background has seen him direct international sporting promos for Rugby World Cup, Scottish Football, the Australian Tennis Open, the Emirates Melbourne Cup, Salt Lake Olympics, Torino Winter Olympics, the Cricket World Cup, the Commonwealth Games, Super League and the Opening Ceremony of the 2012 Arab Games. Pepe has lived and worked extensively in the UK, Asia and Australia.

Lustre Pictures was launched in Sydney and India last year as a sister company of award-winning Australian post production facility Digital Pulse.
Founder and Executive Producer of Lustre Pictures Brett Heil said the opening of an office in Singapore signals the next phase in the company’s growth, which will enable it to showcase the expertise of its Australian directors to the world. “The ultimate vision for Lustre Pictures is to work on local and global projects, to provide international brands and clients with content that uses powerful visuals and engaging human stories to influence and persuade audiences,” Heil said.

Lustre Pictures also represents other Australian directors in various international markets including Juan Jaramillo, Daniel Pront, David Rechtman, Diana Yee and Johnny Lopez. Profiles and samples of their work are available on the Lustre Pictures website