Magna Systems and Engineering signs Appear TV in Asia Pac
SYDNEY, 1 August 2014 – As part of their push into next generation solutions Magna Systems and Engineering has signed Appear TV, one of the brightest stars in video and signal processing technology, as its new principal in Australia, New Zealand, Singapore, Hong Kong and Indonesia.
Magna Systems Director of Marketing Ian Fellows said, “Appear TV was founded in 2004 to bring innovation into the broadcast market and it has. Now premium video and signal processing solutions are being architected properly in a modular way, something that Appear TV has been very successful with in Europe and is starting to make major in roads into Asia Pac.”
Appear TV CEO Carl Walter Holst said, “The world of video and signal processing is changing and our technology is leading the way. As a result we needed a partner in the Asia Pacific region who could successfully adapt and move with the change especially in markets where Magna Systems and Engineering is represented. In the world of broadcast they are very well respected and have worked with all the major players in the region. For our company and our products they are a perfect fit.”
Appear TV’s approach is revolutionising video and signal processing and is making traditional architectures based on designs that have hardly changed during the last ten years, obsolete.
Fellows continued, “Appear TV has grown rapidly to become a highly respected international brand with an extremely strong reputation for innovation, performance and quality. They have a significant number of highly skilled engineers in their R&D team and manufacturing is still performed in Europe, where quality can be controlled and assured.”
In Asia Pac where multi-platform, multi-screen, OTT and hybrid offerings such as HbbTV are rapidly increasing in popularity more efficient video processing with integrated signal adaption technology is fast becoming the key to successfully bringing new solutions to market.
Ian Fellows concluded, “Appear TV’s technology is relevant for all types of broadcasters, IP network providers, content management organisations and indeed anyone who offers distribution services or manages and delivers video. They are real innovators and a very real alternative to less efficient and outdated solutions. The breadth of Appear TV’s portfolio has expanded to cover virtually every broadcast segment and offer complete end-to-end solutions. They have also focused significant resources into the field of video compression to create a new generation of encoder/transcoder that provides the highest performing MPEG2 and AVC compression engines available today. Appear TV is a high performance, high quality solution with high redundancy and ideal for the Asia Pacific region.”
Appear TV’s products include Encoding, Transcoding, Decoding, Multiplexing, IP Streaming, Scrambling, Descrambling, Receivers, Modulators, Redundancy, EPG, Audio levelling.
Appear TV solutions will be presented on Magna Systems and Engineering’s stand at the ABE Show from 5-7 August 2014 at the Novotel Manly Pacific Hotel.