Deluxe Entertainment Services Group Inc. (Deluxe), a leader in cutting edge digital media services, has announced that Michael Tomkins has been named the new Chief Executive Officer of Deluxe MediaCloud for Asia-Pacific, Deluxe’s next-generation digital broadcast services business that offers cloud-based playout, media asset management and IP delivery. Michael joins Deluxe after serving as Chief Technology Officer for FOX SPORTS in Australia.

“As Deluxe MediaCloud continues to add customers and capabilities, Michael’s deep experience and expertise will add to our already strong and dynamic management team,” said Danny Stein, President, Deluxe New Media.

Michael joins a growing leadership team that includes visionary co-founders Maurizio Cimelli, Managing Director and Alec Stichbury, CTO.

Michael Tomkins is one of the most established and experienced IT professionals in the media industry, having held positions with the Prime Network, Foxtel, the Nine Network and Red Bee Media, before joining FOX SPORTS in 2011. He was previously the Head of Technology at Red Bee Media and was a Broadcast Engineer for the Nine Network between 2003 and 2007.

At FOX SPORTS, Michael was responsible for the strategic technical direction of FOX SPORTS Australia including overseeing the infrastructure and playout centre which delivered 12 channels of live sport 24/7 as well as OTT service, video on demand and live streaming.

Michael will be based out of both Sydney and London.

About Deluxe MediaCloud
Deluxe MediaCloud delivers a next-generation cloud-based playout, media asset management and delivery platform. It brings together cutting edge IP technologies and state-of-the-art media tools to deliver this revolutionary broadcast service offering. Building on a highly adaptive IP-centric business model that leverages from clustered technologies within disparate datacenters, Deluxe is setting new standards for how content owners and broadcasters engage with and deliver their media properties.

There are four key elements to Deluxe MediaCloud:
• PortaLive virtual MCR that allows broadcasters to Monitor, Control and Record (M-C-R) all of their contribution and/or distribution network within a web-facing browser environment.
• Portal orchestration and asset management suite of broadcasting tools presented through a web browser
• Playout from a software centric, highly scalable, resilient and feature rich platform
• Delivery from a suite of tools that ensure reliable and secure transport of premium broadcast streams across virtually any network topology

About Deluxe

Deluxe Entertainment Services Group Inc. is a global leader in digital media and entertainment services for film, video and online content, from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors and others, offering best-in-class solutions in production, post-production, distribution, asset and workflow management, and new digital solution-based technologies.

With operations in Los Angeles, New York, London and around the globe, the company employs over 6,000 of the most talented, highly honoured and recognized artists and industry innovators worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit


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