MIFF 37South Market opens

27 July, 2009 by IF

Press release from Melbourne International Film Festival

Victorian State Premier John Brumby last night welcomed a large contingent of international and Australia/NZ film financier/buyers to Melbourne as he officially opened the third edition of MIFF 37ºSouth Market, the Melbourne International Film Festival (MIFF) film co-financing event running 23-26 July 2009, and announced a new strategic partnership with the Abu Dhabi Circle financing conference.
The MIFF 37ºSouth Market-Circle Alliance, which mirrors the existing MIFF 37ºSouth Market-London Production Finance (PFM) Alliance, ensures that each producer selected to participate in the 2009 MIFF 37ºSouth Market will automatically be considered for a place at the October 2009 edition of the Abu Dhabi Circle.


The Circle-37ºSouth alliance provides the first guaranteed place for an Australian/NZ producer at the Abu Dhabi event. MIFF 37ºSouth Market international financing guests, together with Circle organisers, will consider all registered MIFF 37ºSouth Market producers and will select one producer to attend 2009’s Circle.
Similarly, PFM organisers and MIFF 37ºSouth Market international financing guests will consider all registered MIFF 37ºSouth Market producers and projects and will select one lucky producer to attend the October 2009 PFM. The winning producers of the Circle and PFM places will be announced at the MIFF 37ºSouth Market 2009 closing drinks on Sunday 26 July 2009
This year, MIFF 37ºSouth Market, Australia’s only film co-financing market to be held at a film festival, has secured some 37 film financiers/buyers who will meet with 70 producers from across Australia/NZ who were selected for registration at the market.

At last night’s event, it was also announced that the MIFF Premiere Fund today opened applications for Round Six of the MIFF Premiere Fund seeking films that can be ready to premiere at MIFF 2010. For more details, go to www.miffpremierefund.com .

MIFF 37ºSouth Market is the exclusive Australia/NZ institutional partner of London’s Production Finance Market (PFM). See www.miff37degreesSouth.com  for details of the market, including the program. MIFF 37ºSouth Market runs 23-26 July 2009 during the opening and industry weekend of MIFF that includes MIFF Accelerator and, on 27 July 2009, the Australian Directors Guild Conference (see www.adg.org.au ). For more information on MIFF, including MIFF 2009 ticket purchases, go to www.melbournefilmfestival.com.au.