MIFF and PFM extend partnership

10 February, 2010 by IF

Press release from Limelight PR

The Melbourne International Film Festival’s MIFF 37ºSouth Market and the Film London Production Finance Market (PFM) have announced an extension and expansion of their  strategic partnership, cementing MIFF 37ºSouth Market as the PFM’s exclusive Australia/NZ organisational partner.


The three-year renewal of the PFM- MIFF 37ºSouth Market Alliance extends last year’s partnership by tripling the number of guaranteed Australia/NZ producer places at the PFM to three.

These three slots are the PFM’s only guaranteed Australia/NZ slots and are only available to producers registered at MIFF 37ºSouth Market.

This first-ever non-European partnership for the Film London PFM ensures that each producer selected to participate in the 2010 MIFF 37ºSouth Market will automatically be considered for the October 2010 edition of PFM.

While individual producers may still apply directly, the PFM-37ºSouth Alliance provides the only guaranteed places for Australian/NZ producers.

MIFF 37ºSouth Market guest international sales agents, together with PFM organisers, will consider all MIFF 37ºSouth Market producers and will select three lucky producers to attend the 2010 PFM.

The winning producers, who will have registration covered by MIFF 37ºSouth Market, will be announced at the MIFF 37ºSouth Market 2010 closing drinks on Sunday 25 July 2010.

The announcement comes as MIFF 37ºSouth Market, Australia’s only film co-financing market to occur in the context of a major festival, opens applications today for its 2010 edition, which runs 22-25 July 2009, inclusive.

MIFF 37ºSouth Market brings the global film financing marketplace to Melbourne in the opening days of MIFF, which is Australia’s largest and oldest film festival, and enables Australian/NZ producers with market-ready feature-length projects to meet with key international film co-financiers in Melbourne.

The emphasis is on producers pitching projects to financiers with the aim of deepening marketplace relationships and generating financier interest in their slates.

The PFM occurs each October in association with The BFI London Film Festival. Last year, the invitation-only PFM registered more than 50 producers and nearly 60 financing guests including the likes of BBC, Film4, Summit, Weinstein Company and Warner Bros.

Application forms for MIFF 37ºSouth Market are at www.miff37degreesSouth.com. For details on the application process and deadlines, see the attached document. For further information on MIFF, which runs 22 July – 08 August 2010, visit www.melbournefilmfestival.com.au