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Naomi Watts to front Presto campaign

Australian actor Naomi Watts is set to appear in a new advertising campaign for online streaming service, Presto.

The campaign, titled “Demand More”, will see Watts playing an over-the-top version of herself. 

Watts’ uncharacteristic behaviour is incredibly demanding, with requests for personalised jet-planes, an entourage, a choir and even a wolf instead of a dog, and is all performed without a fuss by the award-winning actor.

The campaign was filmed recently in New York by director Jeff Low.

Watts' brother, Ben, captured the photography for the campaign.  

It will be seen across TV, print, social and digital as Presto ramps up its marketing efforts to coincide with the launch of new programming and service innovations.

Watts said it was fun to play an "arch" character in a tongue and cheek way.

Interim Presto chief executive, Shaun James, said he was thrilled to have Naomi on board for the campaign.

“The team loved working with Naomi and they had a lot of fun together," he said. 

"Naomi is the perfect fit for this role as she is not only a highly respected, instantly recognisable personality in Australia, but she is also considered to be someone who is anything but demanding. 

"We hope it will be entertaining for Australians to see her in this tongue and cheek role.

“Our new Demand More campaign, in which Naomi features, shares the great news that unlike other SVOD services, Presto gives Australian viewers access to HBO content and exclusive TV shows like Aquarius, Mr Robot, The Walking Dead, some of Australia’s best dramas like Wentworth and Packed to the Rafters, as well as must-see movies."

  1. Naomi is a respected Australian trying to convince Aussies to watch more Aussie content but made the advert in New York employing… Australians? Yeah that works for me!

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