Netflix sets launch date

02 March, 2015 by Don Groves

Netflix confirmed today its Australian and New Zealand streaming services will launch on March 24.

They will be available on all major broadband operators including Optus via Fetch TV and iiNet, some smart TVs, Apple TV, Google Chromecast, and Apple and Android tablets and smartphones.


As reported, the line-up will include Netflix original series including Marco Polo, House of Cards, thrillers Bloodline, Between and Andy and Lana Wachowski's Sense8, sitcom Unbreakable Kimmy Schmidt, Marvel’s Daredevil, DreamWorks Animation’s The Adventures of Puss in Boots and All Hail King Julien and the documentary Virunga.

Netflix had previously confirmed deals with the Walt Disney Co (first-run movies shared with Foxtel’s pay window), Roadshow Entertainment’s library and British dramas Broadchurch and The Tunnel, Beyond Distribution children’s titles, and ABC Commercial.

The firm has also licensed library content from Madman Entertainment, Transmission Films, Rialto and Pinnacle.

The price wasn't revealed but almost certainly will match rivals Stan's $10 per month and Presto TV and Presto Movies, which each cost $9.99 or $14.99 for both.

As IF has reported, Netflix is expected to be available for free for six months via one telco, probably Optus, and one TV set manufacturer, as happened when it launched in markets such as the UK and Germany

“Many Aussies and Kiwis have heard a lot about Netflix over the years, and we’re excited they’ll get to experience our unique blend of Netflix original content, local series and films, and popular movies and TV shows from around the world, all for a low monthly price,” said Reed Hastings, Netflix co-founder and CEO.

At launch, Netflix will be available on smart televisions manufactured by Samsung, LG, Sony, Panasonic, Philips and HiSense,  Fetch TV’s second-generation set-top box, plus Sony’s PlayStation 3 and 4, Microsoft’s Xbox 360 and Xbox One and Nintendo’s Wii U.

Netflix won’t reveal the pricing until the launch when consumers will be able to purchase Netflix gift cards worth $20, $30 and $50 at Australian retailers including Woolworths, Coles, Big W, 7-Eleven, Australia Post and Officeworks.

It will offer a single-stream standard definition plan, two-stream high-definition plan and four-stream 4K ultra-HD “family” plan.

Mobile users who sign up for specific plans offered by Vodafone in New Zealand will receive several months of prepaid service while consumers purchasing Microsoft’s next generation console, the Xbox One, at select stores will receive three months prepaid access for a limited time.

In a defensive move, Presto announced yesterday both Presto Movies and Presto TV will be free for 30 days for new subscribers.