Network Ten today announced the launch of Generate, a new premium creative solutions division.
Generate will cover content creation, sponsorships, activations, integration, talent engagement, experiential marketing, and insights and data – across any screen and any platform.
The new division will led by Network Ten National Sales Manager Kylie Rogers, who will step into the role of National Head of Generate.
Ms Rogers said: “Generate has been established in response to requests from advertisers and agencies for a highly-focused content-led ideas department that can amplify and socialise their brands across multiple screens.
“Generate’s staff includes like-minded industry leaders, made up of content specialists and integration experts. We are passionate about great content and inspired by powerful insights.
“For advertisers and agencies, Generate represents a new way to access our assets and work with Ten to create content that can be amplified off-line, online and on-ground,” she said.
Key executives in Generate include Creative Director Michael Stanford, and National Directors Aaron Quirk and Melissa Fein. Ms Fein joins Network Ten from Mindshare Australia, where she was Head of Entertainment and Sports Partnerships.
Network Ten’s National Sales Director, Louise Barrett, said: “Generate’s aim is to deliver the best, most effective and most creative media solutions, driving results for our clients through powerful ideas and content across multiple screens.”
The launch of Generate is part of a broader restructuring of Network Ten’s Sales division.
Over the past month Network Ten has set up new Trading and Client Service departments, headed by Rod Prosser and Kelly Healy respectively.
“The new structure reflects the way our clients want to work with us,” Ms Barrett said.
“Generate will work closely with clients to amplify ideas across Network Ten’s television and digital assets via content creation, powerful sponsorships, innovative activations, engagement with Network Ten talent, best-in-market integration, and data and insights.
“We will also continue to work closely with DMG Radio’s Create division as a part of our offering.
“Our Trading division will look after negotiations and day-to-day trading. Bringing all of this together will be our Client Service division, where we will focus on becoming experts in understanding our clients’ business strategies and using the strengths of both Generate and Trading to drive results for their business,” she said.