Network Ten Launches tenplay Android App
Network Ten has launched its tenplay app for Android phones, giving users access to its content anytime and anywhere – for free.
The tenplay platform – which is already available on web, mobile, tablets and smart TVs – will provide Android phone users with access to Network Ten’s catch-up video platform and unique live streaming experiences. An app for Android tablet users will be available later
Users will have access to TEN, ELEVEN and ONE shows on-demand, straight after they have appeared on television, as well as real-time viewing, with live streaming of news and sporting events.
The app also allows viewers to create personalised playlists, lining up their television picks to watch whenever they want; set up alerts and reminders for their favourite shows; and access a complete television guide with full listings.
The tenplay Android app launch is the latest addition to Network Ten’s TV everywhere strategy, which has seen the launch of the tenplay website and iOS app plus product innovations such the TEN Eyewitness News app, tenplay Kids and the Sochi 2014 On Ten app since September 30 last year.
More products and services are currently in development, including a tenplay app for Windows phones.
Network Ten Chief Digital Officer, Rebekah Horne, said: “We’re delighted to be able to offer Android users the tenplay experience.
“Since it launched last year, tenplay has been an immediate hit with consumers, who have recognised it as one of the best digital entertainment platforms in Australia.
“tenplay extends the traditional television watching experience by offering personalised, cross-platform content delivery, designed with the user experience as the top priority. It’s the perfect catch-up platform, giving people a way to access our content wherever and whenever they choose.”
More than 500,000 tenplay apps for iOS have been downloaded over the past five months. That number excludes the TEN Eyewitness News, Sochi 2014 On Ten and tenplay Xbox One apps.
The number of video views of Network Ten content has soared by more than two-thirds since tenplay was launched, while the number of page views has jumped almost 40%.