New head of NBC International Television Asia Pacific

09 October, 2014 by Press Release

NBCUniversal International Television today announced the promotion of Justin Che to the newly created role of Managing Director, International Television, Asia Pacific.

In this new position, Che will lead the company’s television business across Asia Pacific, overseeing both content distribution and channels for the region from the company’s Singapore office.


Che’s appointment is effective immediately, reporting to Belinda Menendez, President, NBCUniversal International Television Distribution & Universal Networks International.

Christine Fellowes, MD, Asia Pacific, Universal Networks International, will continue in her key leadership position overseeing the APAC networks business, driving the ongoing growth of the company’s portfolio of six channel brands across Southeast Asia, Australia and New Zealand.

Additionally, Rajiv Dhawn is promoted from VP, Sales Liaison to SVP Sales Liaison Asia, NBCUniversal International Television. Dhawn will continue to be responsible for the Free TV, Pay-TV, transactional VOD/EST, SVOD and AVOD content licensing activities across the Asia Pacific region.

“Justin’s appointment to jointly lead both our distribution and channels businesses aligns with NBCUniversal’s overall strategy to integrate our portfolio of television assets in a more holistic way in key growth markets,” commented Menendez. “Asia Pacific is an increasingly important focus area for our international television business and Justin, Christine and Rajiv’s collaborative expertise will drive growth for our business in the region.”

Che moves into this position from his previous role as SVP, Sales Liaison, Asia Pacific, NBCUniversal International Television Distribution. Prior to this, he was VP, Corporate Business Development and Strategic Planning in LA, where he worked on various mergers and acquisitions projects, including the General Electric/NBC and Vivendi transactions. He has held multiple roles within NBCUniversal since joining the company since joining in 1997. He holds his MBA from the Anderson School at the UCLA and received his Bachelors of Business Administration degree from the University of Southern California.

“Asia Pacific is a dynamic, fast-paced region with extensive and exciting opportunities for growth across the television and new media sectors,” added Che. “My enthusiasm to embark upon this new position is grounded firmly in the knowledge that I am supported by both Christine’s robust pan-regional channels’ expertise and Rajiv’s extensive sales and distribution experience. With their leadership and support, I look forward to optimizing NBCUniversal International Television’s business across APAC.”