Oktobor makes Telecom TVC sparkle
Press Release from Well Above
AUCKLAND, 20 December 2010 – Oktobor recently completed VFX for the new Telecom ‘Sunrise Sunset’ TVC. Producer Zoe Jones explained, “Right from the beginning of this project everyone involved saw the potential to create a real heartwarming tale. Our brief from Prodigy Films and Saatchi & Saatchi NZ also involved designing the ‘sparkle’ effect that’s seen rising above the boy’s head in the last shot.”
Creating the sparkle was Oktobor’s Senior Flame artist Andy Dill who said, “It was an interesting effect to create as the agency were quite specific – they wanted a flare burst that encapsulated a physical manifestation of the Telecom logo – if it existed in real life. It had to also represent a moment of success and become a visual musical note. Tricky stuff, especially when you’re trying to create something abstract and out of the ordinary.”
With Andy Dill creating the magical sparkle Zoe Jones pieced all the elements together. She said, “There were lots of different parts to this job and we were very fortunate to work with such a great team at both Saatchi & Saatchi and Prodigy Films which made the whole thing come together so well.”
The Telecom spot has received good reviews which Andy Dill attributes to the creative thinking behind it and the team that worked on it. He said, “I really like this spot and the fact that noone can really tell exactly which effects were created and how. The VFX don’t get in the way of the story, rather they enhance it and make it more magical. The effects also help the communication and ultimately the enjoyment of the commercial. I’d also like to say it really was an excellent collaborative effort and great to work with director Matt Palmer and all at Saatchi & Saatchi NZ and Prodigy Films.”
Telecom Sunrise Sunset is airing nationally across New Zealand.