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Oovie heats up DVD rental kiosk battle

Press Release from Frank PR

Australia’s leading DVD rental kiosk operator, Oovie, today announced plans to launch an additional 100 bright green DVD rental machines in the next 3 months. As competitors continue to enter the market, Oovie remains the country’s most popular, cost effective and convenient DVD rental kiosk operator in Australia.

Experiencing continued year on year growth that exceeds 30% p.a, Oovie will operate over 380 machines across NSW, VIC, TAS, and ACT from August 2011, with plans to launch nationally in the next 18 months.

Oovie Co-Founder, Ian O’Rourke, said: “Oovie has led the DVD rental kiosk market for over 7 years. Competitors have come and gone, yet Oovie remains the leader in our field with the most competitive offering and a constantly growing loyal customer base. Deploying an additional 100 DVD rental machines represents the next step in Oovie’s mission of providing the most cost effective and convenient DVD rental service in the country.”

On a more personal note, Ian adds: “Competitors have stated that they’ll be deploying 1,000 machines by Christmas, a completely unrealistic feat. If our competitors manage to meet this promise, I’ll personally run naked around the Oovie office!”

A competitive price offering of $2.99 for an overnight DVD rental, strategic partnerships with Coles Express, Woolworths and other independent retailers, and an ongoing commitment to convenience and customer satisfaction continues to grow Oovie’s loyal customer base.

Founded in April 2005, Oovie is Australia’s largest network of DVD rental machines, having rented more than 2 million DVDs to happy customers. Oovie is owned by Hoyts Group.

For more information visit: www.oovie.com.au