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Oovie Tackling Piracy One DVD at a Time

Press Release from FRANK PR

Whilst it’s common knowledge film piracy is costing our local industry billions of dollars in lost revenue annually, it’s hard to image a one-stop solution to combat pirates both here and internationally.

One company, Australia’s leading DVD rental machine operator, Oovie, is doing their bit to help fight the problem, suggesting we should think global but act local when it comes to film piracy in Australia.

With a sales strategy that focuses on customer convenience and value-for-money, Oovie is playing a vital role in fighting the anti-piracy battle by offering genuine film content at one of the most competitive price points of only $2.99 for a new release DVD.

Oovie cofounder, Ian O’Rourke, says: “It’s our responsibility to help tackle film piracy to the best of our ability. By offering some of the lowest priced DVDs at the most convenient locations, Oovie provides a competitive alternative to illegal downloads or pirated DVD copies which supports both national and international film industries.”

Further to this, Oovie is promoting a deeper understanding of the Australian film industry through a new and exciting education program being implemented in partnership with the Dungog Film Festival in schools across NSW. Launched this month, the Oovie Student Film Project is a new mentorship program that aims to find the most promising young storytellers in NSW (12-18 years old), with plans to launch nationally in subsequent years.

The project offers 3 NSW secondary schools the chance to get a head start in filmmaking with a package of sponsored goods and services valued at $47,600 for each school. The schools will be connected with some of the most exciting filmmaking talent in Australia, who will help guide students through the making of their own 5-minute short film. Each film will be premiered on the big screen at 2011 DFF (May 26-29) and be distributed through the Oovie Network.

Oovie Marketing Director, Karli Smith, says: “DFF’s Oovie Student Film Project is a fantastic opportunity for young Australians to get involved with the Australian film industry. We hope the initiative will inspire many students to take up acting, directing and screen writing, further fostering home grown Australian talent at a grassroots level. The program promotes the role and value of the Australian Film industry by raising awareness, understanding and appreciation.”

For more information on Oovie, visit: www.oovie.com.au

For more information on the Oovie Student Film Project, visit: www.dungogfilmfestival.org/students