Palace Relaunches the Stunning New Norton Street Cinema

04 November, 2013 by IF

PRESS RELEASE

Sydney’s most sophisticated cinema experience is coming with the November 22 relaunch of the Palace Norton Street Cinemas in Leichhardt.

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The stunning new Palace Norton Street includes eight licensed cinemas with luxurious stadium seating, plus an expansive bar and entertaining area, including magnificent atrium-style foyer.

Working with award-winning architects Tonkin Zulaikha Greer, Palace Cinemas have taken the art of cinema design to a level never before seen in Australia.

“We treat our customers for what they are: intelligent and worldly adults who appreciate being able to enjoy a lovely wine during the film, or a premium beer, without paying an upper class surcharge. While watching a wonderful film in the most luxurious and technically advanced cinemas in Australia is central to the experience, our beautiful foyer and bar area is also somewhere were our patrons will want to meet, have a drink, something to eat and discuss and debate movies both before and after their film,” said Palace Cinemas CEO Benjamin Zeccola.

“Palace is a sophisticated brand and we offer our cinema patrons THE BEST range of quality films. With Norton Street, we wanted to extend the experience so that going to see a movie once again becomes a special event. Norton Street will be a superior entertainment destination.”

Palace Norton Street will screen a carefully curated mix of latest release, international, independent and only the best Hollywood films, and will also host the most celebrated annual film festivals, including the hugely popular Lavazza Italian and Alliance Française French Film Festivals.

“Our fiercely loyal patrons from the inner west of Sydney will be delighted with the new look Norton Street and I’m also confident that we will attract audiences from much further afield who appreciate the UNIQUE quality of the experience on offer,” Benjamin says.

Tim Greer, Director of Tonkin Zulaikha Greer Architects, says the new building is “drenched in the aesthetics of film noir”.

“In keeping with Norton Street’s Italian roots, the new Palace Cinema is announced via a procession from street to theatre. The richly detailed foyer – zinc-clad wine bar, ceiling in reflective jet – is to immerse the visitor in an other-worldly trip,” Tim says.

“For those patrons familiar with the 1990s cinema building: the new one is a sophisticated version. The good bits – like the balcony, the red steel beam, the timber lights – may have moved round a bit, but these old friends are still there. Now they appear with a set of new architectural treats, including a dramatic staircase and a stack of slick new theatres. “

Palace Cinemas is by far Australia’s largest independent cinema group with more than 100 screens across 20 stylish cinemas in Australia.

 

 

 

 

 

 

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