Press release from Prodigy and Hungry Man
Hungry Man, one of the premier production companies in the world, has expanded its geographic reach by signing with
Australian-based production company PRODIGY.
PRODIGY commenced operation more than 30 years ago in a small terrace in suburban Sydney but now boasts offices in Sydney and Melbourne, Australia and Auckland in New Zealand with a dozen award-winning directors and a thriving production services business. This supplements Hungry Man’s offices in London, Amsterdam, New York, Los Angeles, Rio de Janeiro and Sao Paulo.
Formalising the relationship means Hungry Man’s roster of directors will have greater access to work in Australia, New Zealand and Asia, including Japan and China where PRODIGY has been active since the late 1970’s. In return, select
PRODIGY’s directors – most notably Tim Bullock – will be represented in Europe, the US and South America by Hungry Man.
Commenting on the deal, PRODIGY’s Executive Producer Jonathan Samway said, “We have long talked about the concept of ‘zero geography’ and a world becoming closely interconnected, so if it makes sense creatively and financially to use an English director filming in Sydney for a US client, then that’s what we will do.”
Closer links between the two companies means advertising agencies and clients will have more seamless access to a greater pool of talent. There is greater efficiency behind the scenes, which will in turn ensure cost efficiencies across productions.
PRODIGY will remain the same and continue building on its well-established brand within its core markets according to Samway who added, “As the name PRODIGY implies, our focus is on identifying outstanding directorial talent.”
For example, current directors have won Cannes Lions (Felicity Morgan-Rhind for FRANK), been included on the Shots “Hottest New Directors” show reel (Tim Bullock), won short film festivals (Tim Bullock with “Buried”) and directed feature films (Gregor Jordan with his short film “Buffalo Soldiers, The Informers” and his feature length film starring the late Heath Ledger “Two Hands”) and directed live shows at London’s Wembley arena (Michael Gracey).