Transmedia entertainment company The Project Factory has taken a majority stake in Envelop Entertainment with options to acquire 100% of the business.
Envelop founder Nathan Anderson has joined The Project Factory full-time as Executive Producer looking after project development as well as driving production on high profile projects. The Envelop brand will be folded into The Project Factory.
Anderson currently is producing a second season of the transmedia crime drama Precinct 13 for NBCUniversal’s 13th Street channel as well as a multiplatform extension of Sam Fox Extreme Adventures with SLR Productions for Network Ten and ZDFE.
Gadney and Anderson worked together on the first season of Precinct 13, a co-production between Envelop and independent producers Michelle Cotterill, Alex Alexander and Timothy Wilde.
“We realised there is a commonality of vision, ” Gadney told IF. “The acquisition of Envelop allows us to take on more of the larger-scale entertainment projects that have proven to boost TV audiences, generate new revenue streams and create profitable digital franchises."
Envelop Entertainment was founded in 2009 and has developed and delivered games, apps and transmedia projects for Southern Star, ABC, NBCUniversal, OMD, SLR Productions, Hoodlum, and Essential Media. Its shareholders are Anderson and Media Venture Partners, fronted by former Southern Star CEO Hugh Marks.
Among The Project Factory’ recent projects are the transmedia app Offspring: Moving In for Network Ten, Sri Lanka No Fire Zone and social media for Downton Abbey, Sky Arts Portrait Artist of the Year and Release The Hounds.