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Project:Roam Set to Illuminate Federation Square, Melbourne

PRESS RELEASE

Project:Roam, a unique mobile projection concept has been selected to amaze and inspire attendees of Melbourne’s upcoming digital festival, Pause Fest, taking place at Federation Square February 13-16, 2014.

Brought to life by a group of visual artists and animators, Project:Roam is a mobile concept using roving projection devices run through iPhones to produce large scale digital artworks, create interactive activations and enage viewers.

Images can be viewed singularly as well as collectively over multiple canvases in and around Fed Square through the choreographed efforts of multiple operators.

Projectionists will produce a complete visual installation of movement and colour which also interacts within a crowd through use of ‘freeform content’, allowing each projectionist use of a variety of humorous content such as speech bubbles and playful characters at their disposal anywhere, anytime, interacting with the audience, all in the name of fun.

Hailed as a success by Melbourne’s Projection Artists and Industry at the concept’s trial run earlier this year at the 2013 Gertrude Street Projection Festival, the Project:Roam concept has also been shortlisted as a finalist in the 2013 Melbourne Design Awards.

This year’s ‘Connected’ theme will also allow Pause festival attendees to interact with the installations via social media channels, taking them on a unique digital journey in quirky and surprising ways.

The Project:Roam team is made up of producer Madeleine Preece and creative director Tyson Carr of experiential marketing company Carrspace; photographer Marija Ivkovic and technical director Brad Johnson of The Designed Space.

“Project:Roam is a series of customisable roving projection activations. We craft engaging and interactive experiences that traverse the street-scape. Each concept interacts with the space, the circumstances and the people it encounters along the way and we can’t wait to share the fun in the heart of Melbourne, Federation Square.” Madeleine Preece, Executive Producer, Carrspace

Carrspace is an award-winning brand experience agency that designs experiential communication solutions for brands. The team are thrilled to be working with Federation Square and Pause Fest to take Project:Roam to a whole new level.

The Pause Fest program brings together a selection of notable industry experts from around the globe, adding a visually inspiring pulse to the Australian creative community.